An Introduction to Closed-Loop Marketing
“Half the money I spend on advertising is wasted;
the trouble is I don’t know which half.”
Almost a century after John Wanamaker spoke those words, most online marketers can still feel his pain.
The irony is, today, marketers have the technology they need to “close the loop” between marketing and revenue, but few are actually taking advantage of it. To many, setting up closed-loop reporting has remained too hard and confusing to implement.
World-class marketers can tie every single lead, customer and dollar back to the marketing initiative that created them.
What’s their secret? Closed-loop marketing.
Closed-loop marketing reveals real data about the success (or failure) of your marketing efforts.
Download our new guide, Introduction to Closed-Loop Marketing, to focus on actual results rather than fuzzy metrics.