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Global Business Network

Internal Content Marketing to Keep Employees Engaged

Reading Time: 4 minutes

As a business leader, the principles of content marketing also apply to keeping your employees engaged. In your web content, you appeal to your ideal customers by being informative, helpful, and interested in their challenges. Those are the same keys to help your staff maintain enthusiasm and high performance. A few days ago I wrote […]

Feedback

Feedback from Employees: 3 Simple Questions to Ask

Reading Time: 4 minutes

The first thing I do in any almost any new client engagement is survey their clients and employees. It’s critical to getting the information I need to get the results the client wants. It immediately tells me if the client is living their brand promise, if there are customer service issues that need to be […]

Baboon-alpha-leader

Bad Leadership and the Baboon in the Corner Office

Reading Time: 4 minutes

What can we learn from bad leadership and CEO failures? Most newly appointed leaders start out looking pretty good. Yet behind every failed business is an example of bad leadership. The human animal resembles baboons who live and work in small groups where they seek out an alpha male to provide  safety and security. As […]

Sally-Ride-Lessons-in-Leadership

Lessons in Leadership from Sally Ride

Reading Time: 6 minutes

What lessons in leadership are left to us by Sally Ride, the first female American astronaut to be launched into space? She died July 23, 2012 at 61 of pancreatic cancer. She was president and CEO of Sally Ride Science, a company she co-founded in 2001 to improve science education for kids, which she called […]