Posts

How to Uncover Untapped Keywords Using Reddit

The results of your early SEO efforts live and die on the competitiveness of the keywords you choose to target. Even if you’re willing to invest a ton of money, effort, and time on amazing content and link building, you still won’t come close to ranking for many high competition terms (think “auto insurance”, “buy […]

Conversion Optimization

How You Can Cheat with Conversion Optimization

Conversion optimization bridges the gap between art and science and even for the most experienced marketers; it can feel like groping around in the dark. Every step prior to the optimization, SEO, landing page design, audience targeting and all the rest have to be tuned just right.  What is the best legitimate shortcut that you […]

SEO Word Cloud

Does SEO Mean Anything Anymore?

Last week, one of the biggest proponents of search engine optimization, SEOMoz, announced that they were rebranding their company and becoming Moz, a provider of analytical tools to help people in their inbound marketing endeavors. The writing had been on the walls for some time, I think. Rand Fishkin posted a Whiteboard Friday video blog […]

Keywords More Than Words in SEO

Keywords Are More Than Just Words in SEO

We know this might be going out on a limb here, but we think Shakespeare might have been wrong. “What’s in a name? A rose by any other name would smell as sweet,” declared Juliet from the balcony as she pined for her star-crossed lover, Romeo. But when it comes to SEO and keywords, a […]