Search isn’t one system anymore. When a buyer types a question into Google, two things now happen at once. The familiar list of blue links still loads, ranked the way SEO has always worked. Above it, an AI-generated answer pulls from a different set of sources, summarizes them, and often resolves the buyer’s question without […]
Reddit used to be a footnote in most content strategies. Not anymore. Since Google’s reported $60 million data deal with Reddit in 2024, the platform has become one of the most visible sources in both traditional search results and AI-generated answers. Reddit threads now rank on page one for thousands of commercial keywords, and AI […]
Highly optimized keywords in blog posts are at the heart of how search engines determine the relevance of your content. When someone asks Google a question, the search engine scans millions of pages and ranks them based on how well they match the searcher’s intent. By including the right keywords in your blog content, you […]
The question comes up more than you’d think. A small B2B company is getting started, or a founder is rethinking their marketing strategy, and the question surfaces: Do we really need a website? We have a Facebook page, a LinkedIn company page, and an Instagram account. Is that enough? It isn’t. Here’s why, and what […]
