Posts

What's Hot in B2B Marketing

What’s Hot in B2B Marketing?

The world of B2B marketing is continually evolving as companies devise new strategies to connect with clients and new technology empowers efficiency in the marketing process. Marketers must stay abreast of the latest trends in the marketplace to ensure they have the competitive edge moving forward. Let’s take a closer look at what’s hot in the […]

How TOFU Can Boost Your Qualified Leads

Improving your sales processes, while it does require more leads at the top of funnel (also called TOFU by us marketers), also requires the right leads at that start of your sales funnel. In other words, it’s all about quality and quantity. And while you might think it’s difficult to qualify leads right from the start, it’s absolutely possible. First, Understand […]

Sales Funnel

How to Use Content to Generate Leads

Does your website content generate leads? What about your blog posts? Do readers find your articles so compelling they react with comments, social sharing, and downloading your products and services information? Content marketing can be more effective in generating leads than advertising or any other type of marketing. Because you’re targeting your content toward the […]

Bad-Sales-Habits

16 Bad Sales Habits Customers Want You to Stop

What would your customers tell you about your sales people’s worst habits? Here are 16 bad sales habits that creep into conversations with customers. I came across this in an interesting book this week – a revised version of Marshall Goldsmith‘s best-selling leadership book specifically addressing the changing issues of sales: What Got You Here […]

Web-Content-that-Matters

Web Content that Truly Matters: Be Inspirational

In my recent posts about publishing web content that appeals to your target market, a key point I make is that writing company-centric articles about your products and services won’t work. Your key focus should be the needs and desires of your ideal clients. How can your web content inspire them to trust you, like […]

Buyer-Personas

Buyer Personas – How to Develop for Better Marketing

Understanding who your customers are and what motivates them to buy means better marketing and more sales. It may seem silly, but actually outlining a sketch of who your ideal customer is can be beneficial in this situation. To learn more of what a buyer persona is check out this Wikipedia definition. Here are some suggestions for […]

inbound marketing

Marketing Is Dead: Long Live Peer Marketing

If traditional marketing (ads, PR, branding, big corporate announcements) is dying as some proclaim, what’s next? Surely social media isn’t the only solution, or is it? Social media marketing still represents a small percentage of marketing efforts. Not only are the results mixed, but no one can decide on how to measure it. And yet […]