6 Things to Do to Finish the Year with a Bang

The end of every calendar year is always a flurry of activity: people are getting ready for the holidays, spending time with family, and making New Year’s plans. But what’s missing from this picture is workplace motivation. You have plenty on your mind at this time of year, but you still have to press on […]

How You Can Cheat with Conversion Optimization

Conversion optimization bridges the gap between art and science and even for the most experienced marketers; it can feel like groping around in the dark. Every step prior to the optimization, SEO, landing page design, audience targeting and all the rest have to be tuned just right.  What is the best legitimate shortcut that you […]

Elements of a Good Inbound Marketing Strategy

Marketing is an essential part of running a successful business. In fact, business and management expert Peter Drucker once said, “Business has only two functions — marketing and innovation.” Different types of marketing strategies and campaigns have different levels of effectiveness: some marketing strategies are more expensive with very little measurable effect, while others are […]

5 Books to Read Now to Help You Grow Your Business in 2015

In today’s fast-paced world of reports, blog posts, and social updates, it’s easy to forget the importance of digging into a subject with a book. Reading a book opens up new ideas. It gives you fresh insight and alternate viewpoints. After finishing a well-written, well-thought out book, you’re left feeling empowered. Taking action after you’ve […]