6 Things to Do to Finish the Year with a Bang

The end of every calendar year is always a flurry of activity: people are getting ready for the holidays, spending time with family, and making New Year’s plans. But what’s missing from this picture is workplace motivation. You have plenty on your mind at this time of year, but you still have to press on […]

How You Can Cheat with Conversion Optimization

Conversion optimization bridges the gap between art and science and even for the most experienced marketers; it can feel like groping around in the dark. Every step prior to the optimization, SEO, landing page design, audience targeting and all the rest have to be tuned just right.  What is the best legitimate shortcut that you […]

Elements of a Good Inbound Marketing Strategy

Marketing is an essential part of running a successful business. In fact, business and management expert Peter Drucker once said, “Business has only two functions — marketing and innovation.” Different types of marketing strategies and campaigns have different levels of effectiveness: some marketing strategies are more expensive with very little measurable effect, while others are […]

3 Marketing Automation Strategies That Will Make You Look Smarter and Save You Time

It’s the buzzword heard around the industry: “Marketing Automation.” But what does it really mean for your business? Marketing automation employs software to complete necessary marketing tasks. With the amount of technology available today more marketers are harnessing this convenience to automate marketing strategies – and they’re looking better in the process. Here are three […]