Posts

Customer Service Matters: Tips From The Best Customer Service Companies Today (Infographic)

Customer Service Matters: Tips From The Best Customer Service Companies Today (Infographic)

Reading Time: 2 minutes

Have you ever called a bank, insurance company or phone company, and spent needless time looping through automated phone systems, never talking to an actual person? Or, wasting time talking to someone who can’t actually fix your problem and then it takes days to escalate your issue and get a resolution?  Customer service matters.

3 Easy Ways to Automate Your Marketing

Reading Time: 5 minutes

I talk to so many business owners who still don’t understand the importance of investing time and energy into marketing. I wish I could wave a magic wand and have every one of them really “get” the power of marketing and why you should automate your marketing. Marketing is your business’s engine for growth. And […]

grow-your-business

5 Steps to Growing Your Business the Smart Way

Reading Time: 4 minutes

Once you launch a small business, you may quickly become complacent about generating new business as you deal with the day-to-day responsibilities you’re faced with on top of client work. And then one day, you look up from your work and realize you really want (or need) to get serious about growing your company. But […]

marketing-automation

How Marketing Automation Can Make Your Business Smarter (and Richer)

Reading Time: 4 minutes

Perhaps you keep hearing about the benefits of marketing automation, and how much of a lifesaver it can be for small businesses? You’re curious but skeptical. Can marketing automation really be that great? I may be a little biased on the subject since I help firms incorporate automation software into their existing sales and marketing processes, but I […]

marketing-sales-communication-alignment

Marketing and Sales Teams at Odds? Bring Them Together by Following These 5 Steps

Reading Time: 5 minutes

Peanut butter and jelly. Shoes and socks. Rum and Coke. Marketing and…sales? While it seems like marketing and sales would naturally go together like everything else in the list above, the fact is: they often work at odds from each other. This is a struggle I’ve seen in million dollar companies up to billion dollar companies. Marketing […]

How to Build an Authoritative Google Map Maker Profile

How to Build an Authoritative Google Map Maker Profile

Reading Time: 7 minutes

The influence of Google Maps on navigation today can never be underestimated. But did you realize how important this digital tool is for helping you get found through mobile devices? Through Google Map Maker — the software provided by Google that allows anyone to add and update information found on Google Maps and Google Earth […]

How TOFU Can Boost Your Qualified Leads

Reading Time: 5 minutes

Improving your sales processes, while it does require more leads at the top of funnel (also called TOFU by us marketers), also requires the right leads at that start of your sales funnel. In other words, it’s all about quality and quantity. And while you might think it’s difficult to qualify leads right from the start, it’s absolutely possible. First, Understand […]

4-types-managerial-behavior

Purposeful Leaders: Are you Part of the 40% or 10%?

Reading Time: 3 minutes

Are you a purposeful leader? If so, you’re in the minority. According to a 10-year research project, only 10% of managers are purposefully engaged, highly focused and energetic. This is according to Heike Bruch’s and Sumantra Ghoshal’s study, published in A Bias for Action, (Harvard Business Press, 2004). “By its very nature, a manager’s job […]