metal funnel

Don’t Neglect the Top of Your Sales Funnel!

It’s not unusual for a company to complain they aren’t getting enough leads, but their only call-to-action (CTA) is a product demo or contact us form. If you’re devoting the majority of your time to the bottom of your sales funnel, chances are you’re neglecting the top of your sales funnel. The top of the […]

Measure Your Goal

4 Steps to Setting Your Outbound Lead Generation Goals

Most of our B2B clients engage in a mix of inbound and outbound lead generation activities to fill their sales pipeline. For instance, we may be doing inbound marketing, including creating offers, blogging, and SEO. At the same time, our clients have  some outbound activities going on such as email marketing, and direct phone touches […]


16 Bad Sales Habits Customers Want You to Stop

What would your customers tell you about your sales people’s worst habits? Here are 16 bad sales habits that creep into conversations with customers. I came across this in an interesting book this week – a revised version of Marshall Goldsmith‘s best-selling leadership book specifically addressing the changing issues of sales: What Got You Here […]