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2017 is Coming Soon - 3 Steps to Rock Your Annual Sales Plan

Improve Your Sales Plan – 3 Steps to Success

Many businesses continue to concentrate their efforts on emerging from the fallout of the pandemic amidst major distractions like social distancing, converting to a remote workforce, data security and privacy concerns, and unknown demand. But for some progressive companies, the ability to shift and adapt has helped them improve operational efficiency and develop a solid sales […]

marketing-sales-communication-alignment

Marketing and Sales Teams at Odds? Bring Them Together by Following These 5 Steps

Peanut butter and jelly. Shoes and socks. Rum and Coke. Marketing and…sales? While it seems like marketing and sales would naturally go together like everything else in the list above, the fact is: they often work at odds from each other. This is a struggle I’ve seen in million dollar companies up to billion dollar companies. Marketing […]

Your 2016 Sales and Marketing Planning

Sales & Marketing Planning: Generating Leads to Meet Revenue Goals

You did your sales and marketing planning for the year and now you’re generating leads to meet revenue goals, right? Or, are you still wondering how to figure out how many sales you need or leads you need in order to achieve your revenue objectives?, Are you generating sufficient leads to enable you to drive […]

metal funnel

Don’t Neglect the Top of Your Sales Funnel!

It’s not unusual for a company to complain they aren’t getting enough leads, but their only call-to-action (CTA) is a product demo or contact us form. If you’re devoting the majority of your time to the bottom of your sales funnel, chances are you’re neglecting the top of your sales funnel. The top of the […]

Landing Pages

Landing Pages – a Must for Your Inbound Marketing

Landing Pages – Planning for Success When you host a party, you include an RSVP so you can plan. Knowing how many guests will attend means you know how much food to prepare, how much wine to buy and how many chairs to set up. Fail to include the RSVP and you have to plan […]