Posts

marketing-sales-communication-alignment

Marketing and Sales Teams at Odds? Bring Them Together by Following These 5 Steps

Reading Time: 5 minutes

Peanut butter and jelly. Shoes and socks. Rum and Coke. Marketing and…sales? While it seems like marketing and sales would naturally go together like everything else in the list above, the fact is: they often work at odds from each other. This is a struggle I’ve seen in million dollar companies up to billion dollar companies. Marketing […]

metal funnel

Don’t Neglect the Top of Your Sales Funnel!

Reading Time: 9 minutes

It’s not unusual for a company to complain they aren’t getting enough leads, but their only call-to-action (CTA) is a product demo or contact us form. If you’re devoting the majority of your time to the bottom of your sales funnel, chances are you’re neglecting the top of your sales funnel. The top of the […]

Measure Your Goal

4 Steps to Setting Your Outbound Lead Generation Goals

Reading Time: 6 minutes

Most of our B2B clients engage in a mix of inbound and outbound lead generation activities to fill their sales pipeline. For instance, we may be doing inbound marketing, including creating offers, blogging, and SEO. At the same time, our clients have  some outbound activities going on such as email marketing, and direct phone touches […]

Bad-Sales-Habits

16 Bad Sales Habits Customers Want You to Stop

Reading Time: 3 minutes

What would your customers tell you about your sales people’s worst habits? Here are 16 bad sales habits that creep into conversations with customers. I came across this in an interesting book this week – a revised version of Marshall Goldsmith‘s best-selling leadership book specifically addressing the changing issues of sales: What Got You Here […]