Close Sales

Converting leads into sales is like reaching the red zone – close to your goals but haven’t crossed the line yet. Driving traffic to your website means nothing if you can’t convert the traffic into leads and the leads into sales.

The ability to close sales weighs heavily on how well-aligned your marketing and sales teams are – you don’t want to waste your sales team’s time with unqualified leads, but you also don’t want a sales-ready lead to drop into a black hole for lack of a clearly defined lead process. Agreeing on the definition of a qualified lead and the handoff between sales and marketing is the most contentious part of your lead generation funnel. Close sales with proper communication, cooperation, and planning.