Nurture prospects to close more sales and increase revenue. You’ve put out all this great content that is attracting prospects to your website, your social media pages, or maybe even your booth at a conference, and now you’ve got a list of leads. Do you turn that list over to your account managers, and have them start calling them right away?
Do that and you may wipe out all the goodwill that you’ve built up to this point through your content generation and lead generation campaigns – your prospects are not necessarily ready to engage. They’re still asking questions, researching your offerings, and finding out more about you and your competitors. Lead nurturing helps keep you engaged with your leads, providing them with the information they need at the moment, until the time when they are ready for a sales call.