What This Means For You
We believe you build loyalty by creating a positive, consistent, and memorable brand experience that extends across your company. Whether your customer is speaking to the sales or customer service department, we believe they should receive the same quality experience.
The key is consistent messaging and outreach that makes a customer want to be your biggest supporter.
The customer experience needs to be:
- Positive – Customers should feel satisfied with their interaction.
- Consistent – Customers should receive a consistent, cohesive message regardless of how and where they engage.
- Memorable – Customers should feel their interactions are unique and different.
On a daily basis, your customers interact with you and other potential customers:
- They are sharing their experiences (both positive and negative)
- They are seeking customer support
- They are looking for tips and advice
This can happen in many different ways, such as:
- Your website
- Social media networks
- Tradeshows and conferences
Start Your Inbound Journey
Build loyalty and increase customer retention with Ariad
- Help you understand your brand’s strengths and weaknesses.
- Identify gaps in your brand experience, and create an action plan to close them.
- Integrate your marketing across your channels.
- Find the right social media channels for your business and effectively promote them.
- Identify customers who will evangelize your products and services
- Build referral and loyalty programs that reward your customers
- Capture social media metrics to help determine your ROMI (Return on Marketing Investment).
- Tap your growing community to create case studies and testimonials.
- Ensure your content is easily sharable on the networks and platforms that matter most.
- Determine the impact of brand loyalty on customer lifetime value (CLV) – Define the value of your community of customers and how it extends beyond the sale.
- Wash, Rinse, Repeat!