Marketing Strategy

Why You Should Rethink Your Marketing Strategy During A Global Pandemic

Recently, the term “Non-Essential Business” has taken on a new meaning, becoming the most undesired and unexpected news for businesses both big and small. With so much uncertainty, surrounding the economy in 2020, many companies have chosen to pull back, looking for ways to minimize expenses and cut costs. We don’t blame them, many simply […]

Qualifying Prospects – How Your Agency Can Assess Mutual Fit

Qualifying prospects for mutual fit is crucial. The more qualified leads you’re able to identify, the more potential business your agency can win. However, identifying and qualifying these “good fit leads” can be a struggle; as buyers are empowered with the ability to research and  make assumptions about your product or service without ever having […]

Is Your Business Prepared For The California Consumer Privacy Act? Industry Experts Offer Advice

Scheduled to go into effect, January 1, 2020, the California Consumer Privacy Act (CCPA) promises to be the most robust consumer data protection law the United States has ever seen. This far-reaching, groundbreaking legislation has the potential to affect nearly every for-profit business, regardless of where they are located. CCPA: What you need to know […]

Ashburn HUGS Q4 Recap: Using Personalization & Smart Content to Drive Engagement

Today’s buyers are inundated with digital content. They’ve become extremely selective about what they consume and, as a result, competition for attention is at an all-time high. But with so much content being created, how can you ensure that your brand doesn’t get lost in all the digital noise?  The Ashburn HubSpot User Group (HUG) […]

A New California Privacy Law Could Affect Every U.S. Business—Will You Be Ready?

In our data-fueled world, we’re seeing a record-breaking number of breaches. Take, for example, Facebook’s 2018 breach of 50 million accounts. In 2019, the social media company made the news again, when 540 million user records were exposed on Amazon cloud servers. Unfortunately, data exploitation is not isolated to specific industries. For example, hackers gained […]