Reading Time: < 1 minute
Customer Service Matters: Tips From The Best Customer Service Companies Today (Infographic)

Customer Service Matters: Tips From The Best Customer Service Companies Today (Infographic)

Reading Time: 2 minutes

Have you ever called a bank, insurance company or phone company, and spent needless time looping through automated phone systems, never talking to an actual person? Or, wasting time talking to someone who can’t actually fix your problem and then it takes days to escalate your issue and get a resolution?  Customer service matters.

Everything You Need to Know About Customer Experience Management

Reading Time: 1 minute

Customer service management isn’t just about fixing something for a client when things go wrong. Customer service management is about everything your client encounters, from beginning—when they are just a lead—to end. Basically that means that when your customers first start paying attention to you, your customer service journey starts. And the more attention you […]

3 Easy Ways to Automate Your Marketing

Reading Time: 5 minutes

I talk to so many business owners who still don’t understand the importance of investing time and energy into marketing. I wish I could wave a magic wand and have every one of them really “get” the power of marketing and why you should automate your marketing. Marketing is your business’s engine for growth. And […]

grow-your-business

5 Steps to Growing Your Business the Smart Way

Reading Time: 4 minutes

Once you launch a small business, you may quickly become complacent about generating new business as you deal with the day-to-day responsibilities you’re faced with on top of client work. And then one day, you look up from your work and realize you really want (or need) to get serious about growing your company. But […]

marketing-automation

How Marketing Automation Can Make Your Business Smarter (and Richer)

Reading Time: 4 minutes

Perhaps you keep hearing about the benefits of marketing automation, and how much of a lifesaver it can be for small businesses? You’re curious but skeptical. Can marketing automation really be that great? I may be a little biased on the subject since I help firms incorporate automation software into their existing sales and marketing processes, but I […]

Why invest in MarTech

If MarTech Isn’t on Your ‘Must Invest’ List This Year, Your Business Could Suffer—Here’s Why

Reading Time: 4 minutes

When planning your budget this year, are you contemplating investing in technology that could streamline and improve your marketing and sales efforts? Or are you hesitant to allocate the funds because you’re not sure if you’ll see a solid return on investment? Naturally, few companies are eager to increase spending in any area, let alone […]

marketing-sales-communication-alignment

Marketing and Sales Teams at Odds? Bring Them Together by Following These 5 Steps

Reading Time: 5 minutes

Peanut butter and jelly. Shoes and socks. Rum and Coke. Marketing and…sales? While it seems like marketing and sales would naturally go together like everything else in the list above, the fact is: they often work at odds from each other. This is a struggle I’ve seen in million dollar companies up to billion dollar companies. Marketing […]

How Your CRM Can Help You Reduce Churn

How Your CRM Can Help You Reduce Churn

Reading Time: 6 minutes

Customers come and go. It’s a fact. But while it’s to be expected, lowering your churn rate is always a good idea. Doing so isn’t just about preventing customers from leaving, but also about fostering customer loyalty and good relationships. And happy, loyal customers have a higher customer lifetime value, and that means more revenue […]