Everything You Need to Know About Customer Experience Management
Customer service management isn’t just about fixing something for a client when things go wrong. Customer service management is about everything your client encounters, from beginning—when they are just a lead—to end. Basically that means that when your customers first start paying attention to you, your customer service journey starts. And the more attention you […]
3 Easy Ways to Automate Your Marketing
I talk to so many business owners who still don’t understand the importance of investing time and energy into marketing. I wish I could wave a magic wand and have every one of them really “get” the power of marketing and why you should automate your marketing. Marketing is your business’s engine for growth. And […]
How Marketing Automation Can Make Your Business Smarter (and Richer)
Perhaps you keep hearing about the benefits of marketing automation, and how much of a lifesaver it can be for small businesses? You’re curious but skeptical. Can marketing automation really be that great? I may be a little biased on the subject since I help firms incorporate automation software into their existing sales and marketing processes, but I […]
If MarTech Isn’t on Your ‘Must Invest’ List This Year, Your Business Could Suffer—Here’s Why
When planning your budget this year, are you contemplating investing in technology that could streamline and improve your marketing and sales efforts? Or are you hesitant to allocate the funds because you’re not sure if you’ll see a solid return on investment? Naturally, few companies are eager to increase spending in any area, let alone […]
Marketing and Sales Teams at Odds? Bring Them Together by Following These 5 Steps
Peanut butter and jelly. Shoes and socks. Rum and Coke. Marketing and…sales? While it seems like marketing and sales would naturally go together like everything else in the list above, the fact is: they often work at odds from each other. This is a struggle I’ve seen in million dollar companies up to billion dollar companies. Marketing […]
How Your CRM Can Help You Reduce Churn
Customers come and go. It’s a fact. But while it’s to be expected, lowering your churn rate is always a good idea. Doing so isn’t just about preventing customers from leaving, but also about fostering customer loyalty and good relationships. And happy, loyal customers have a higher customer lifetime value, and that means more revenue […]
3 Email Nurturing Campaigns Guaranteed to Grow Your Business
Through all the technological changes we’ve seen in online communication, email has stood the test of time, and has proven to be a sustainable method of converting and nurturing connections, made both on- and offline. The appeal of a service that allows users to communicate with individuals worldwide, and in large quantities — while still […]
Inbound Marketing Infographic: 4 Steps of the Inbound Marketing Process
Marketing has never been tougher. Customers are more connected, they are consuming more and more content via the Web through more and different mobile devices, and they are just more demanding. They want to get their questions answered (without talking to a sales rep), find what interests them, make educated choices, and feel in control […]
Is Your B2B Sales Process a Competitive Differentiator?
With 5.72 million B2B businesses in America, it goes without saying that running a B2B company is challenging in such a highly competitive environment. And yet, not that many firms are doing a great job at the sales process: recent research shows that only 52% of B2B buyers were satisfied with their last buying experience. […]
104 Facts You Don’t Know About Mobile Marketing
We were writing about the rise of mobile (“Mobilegeddon”) a couple of years ago. Yet, even with the meteoric growth in mobile marketing, it still represents one of the newest and most important forms of digital marketing present on the market. For those who do not know, it provides customers with personalized information, promoting services, […]