Continuously generating new leads is key to a profitable B2B business. The more leads you receive, the more opportunities you’ll have to create and close deals for your product or service. However, if the leads you’re working with are not qualified to purchase, your sales team could be wasting their time targeting the wrong prospects— […]
Marketing teams whose primary focus is on the number of new leads generated for their website are often met with disgruntled sales reps that challenge the quality of those produced leads. Without a clear definition of what qualifies as a “good fit lead,” marketing and sales teams will continue to be at odds, causing hot […]
There isn’t a one-size-fits-all approach to improving employee engagement and productivity. If your company wants to move the needle, you must consider a broad range of employee engagement solutions. However, it doesn’t end there; you’ll need to adjust them to meet your specific needs to achieve the most benefits for your company and your employees. […]
Once you launched your business, you realized that being an entrepreneur takes considerable time and effort. From the start, you wore many hats – from sales and marketing to finance and customer support. You were virtually a one-person show focused on survival. The time has come to take the next steps and grow your business, […]
As you begin to fill your CRM with leads and opportunities, the need for a solid lead-nurturing strategy becomes more apparent. Allowing “bad timing” or “not-ready” leads to fall by the wayside could result in the loss of future revenue for your business. In this article, we’ll discuss lead nurturing best practices to keep your […]
The most successful B2B companies use relationship selling to increase sales — focusing on client relationships and providing value. Relationship selling is a “customer-centric” sales mentality, where the sales rep develops a relationship with the prospect providing value and assistance throughout each stage of their buying journey. Unlike the traditional transactional sale, where the product […]
As described by Investopedia, value is the monetary, material, or assessed worth of an asset, good, or service. In the business-to-business (B2B) world, it’s what everyone desires. Think about it… let’s assume that your software-as-a-service (SaaS) business provides companies with customer relationship management (CRM) software. To gain and keep a competitive edge, you need a […]
With remote work being more prevalent within modern organizations, work-life balance has become an actionable priority for many stay-at-home professionals – remote leaders in particular. As managers experience the numerous challenges that come with leading from a distance, their stress and burnout levels are increasing at an accelerated rate. A recent employee survey showed double […]
Email newsletters provide readers with essential information about your business, such as announcements, engaging and informative content, and promotions. This form of communication was designed to keep your audience informed and updated and give you leverage to nurture subscribers and build the trust that is essential for them to purchase from you – whether immediately […]
Are you a business-to-business (B2B) company that uses inbound and outbound lead generation activities to fill your sales pipeline? From an inbound perspective, you may be creating enticing offers, blogging, and giving a boost to everything you create with search engine optimization (SEO). The metrics you’re using to track your success, such as the number […]
How to Get High-Quality Leads for Your Business
/by Kristy HartmanContinuously generating new leads is key to a profitable B2B business. The more leads you receive, the more opportunities you’ll have to create and close deals for your product or service. However, if the leads you’re working with are not qualified to purchase, your sales team could be wasting their time targeting the wrong prospects— […]
Lead Scoring- How to identify good-fit leads
/by Kristy HartmanMarketing teams whose primary focus is on the number of new leads generated for their website are often met with disgruntled sales reps that challenge the quality of those produced leads. Without a clear definition of what qualifies as a “good fit lead,” marketing and sales teams will continue to be at odds, causing hot […]
3 Steps to Improve Employee Engagement and Productivity
/0 Comments/by Kristy HartmanThere isn’t a one-size-fits-all approach to improving employee engagement and productivity. If your company wants to move the needle, you must consider a broad range of employee engagement solutions. However, it doesn’t end there; you’ll need to adjust them to meet your specific needs to achieve the most benefits for your company and your employees. […]
5 Tips to Take Your Small and Midsize Business (SMB) to the Next Level
/0 Comments/by Kristy HartmanOnce you launched your business, you realized that being an entrepreneur takes considerable time and effort. From the start, you wore many hats – from sales and marketing to finance and customer support. You were virtually a one-person show focused on survival. The time has come to take the next steps and grow your business, […]
Staying Top of Mind – Lead Nurturing Best Practices
/0 Comments/by Kristy HartmanAs you begin to fill your CRM with leads and opportunities, the need for a solid lead-nurturing strategy becomes more apparent. Allowing “bad timing” or “not-ready” leads to fall by the wayside could result in the loss of future revenue for your business. In this article, we’ll discuss lead nurturing best practices to keep your […]
Relationship Selling – 6 Tips to Provide Value and Increase Sales
/0 Comments/by Kristy HartmanThe most successful B2B companies use relationship selling to increase sales — focusing on client relationships and providing value. Relationship selling is a “customer-centric” sales mentality, where the sales rep develops a relationship with the prospect providing value and assistance throughout each stage of their buying journey. Unlike the traditional transactional sale, where the product […]
5 Foolproof Ways Your B2B Company Can Provide Customers with More Value
/0 Comments/by Kristy HartmanAs described by Investopedia, value is the monetary, material, or assessed worth of an asset, good, or service. In the business-to-business (B2B) world, it’s what everyone desires. Think about it… let’s assume that your software-as-a-service (SaaS) business provides companies with customer relationship management (CRM) software. To gain and keep a competitive edge, you need a […]
How to Find Work-Life Balance as a Remote Leader
/0 Comments/by Kristy HartmanWith remote work being more prevalent within modern organizations, work-life balance has become an actionable priority for many stay-at-home professionals – remote leaders in particular. As managers experience the numerous challenges that come with leading from a distance, their stress and burnout levels are increasing at an accelerated rate. A recent employee survey showed double […]
5 Tips to Help You Create High-Quality Emails
/0 Comments/by Kristy HartmanEmail newsletters provide readers with essential information about your business, such as announcements, engaging and informative content, and promotions. This form of communication was designed to keep your audience informed and updated and give you leverage to nurture subscribers and build the trust that is essential for them to purchase from you – whether immediately […]
How to Set Outbound Lead Generation Goals
/0 Comments/by Kristy HartmanAre you a business-to-business (B2B) company that uses inbound and outbound lead generation activities to fill your sales pipeline? From an inbound perspective, you may be creating enticing offers, blogging, and giving a boost to everything you create with search engine optimization (SEO). The metrics you’re using to track your success, such as the number […]