Case Studies: How to Improve Your Snapchat Marketing
What drives your marketing efforts? Do you start every year with a plan that you regularly tweak based on sales and events, or do you respond immediately to whatever happens on a weekly basis? Whatever the case is true for you and your business, what you need to do is make sure that you’re including […]
2 Steps to Calculating Your Annual Leads-to-Revenue Ratio
Do you know how many converting leads you’ll need to meet your revenue goal for the coming year? Lead volume and quality are important metrics for sales and marketing teams. Knowing the raw number of leads you need to produce is crucial. It can help you assess the overall efficiency and effectiveness of your sales […]
5 Steps to Planning a Successful Marketing Strategy for the New Year
As we move beyond 2016 and begin 2017, it’s the ideal time for marketers to consider their 2017 marketing strategy. Beginning your planning now will give you the best chance to build successful strategies for the upcoming year. But on which areas should you focus your resources? There are so many, and it can be […]
Conversion Rate Optimization 101
It’s great to have plenty of visitors to your site or landing page, but the true measurement of your online marketing success is how many of these people you actually convert. If prospects don’t linger, read your content, or provide contact information, you’re not driving sales. To make the most of your efforts, you need […]
How to Use Marketing Automation Account-Based Marketing
Account-based marketing is a newer approach to marketing that focuses on personalized and targeted marketing tactics. The major difference between traditional marketing and account-based is that the focus has shifted from a single person or lead to an entire account. Marketing automation can make account-based marketing easier to implement and execute, because it allows you […]
6 Things to Do to Finish the Year with a Bang
The end of every calendar year is always a flurry of activity: people are getting ready for the holidays, spending time with family, and making New Year’s plans. But what’s missing from this picture is workplace motivation. You have plenty on your mind at this time of year, but you still have to press on […]
2017 is Coming Soon – 3 Steps to Rock Your Annual Sales Plan
As we move forward into 2017, it’s the ideal time for your brand to consider its sales strategy for the coming year. The process provides the opportunity to learn more about your market, your brand and the opportunities available as you grow in the industry. To help provide a foundation to the strategy creation and […]
What’s Hot in B2B Marketing?
The world of B2B marketing is continually evolving as companies devise new strategies to connect with clients and new technology empowers efficiency in the marketing process. Marketers must stay abreast of the latest trends in the marketplace to ensure they have the competitive edge moving forward. Let’s take a closer look at what’s hot in the […]
How to Uncover Untapped Keywords Using Reddit
The results of your early SEO efforts live and die on the competitiveness of the keywords you choose to target. Even if you’re willing to invest a ton of money, effort, and time on amazing content and link building, you still won’t come close to ranking for many high competition terms (think “auto insurance”, “buy […]
How You Can Cheat with Conversion Optimization
Conversion optimization bridges the gap between art and science and even for the most experienced marketers; it can feel like groping around in the dark. Every step prior to the optimization, SEO, landing page design, audience targeting and all the rest have to be tuned just right. What is the best legitimate shortcut that you […]