Posts

marketing-sales-communication-alignment

Marketing and Sales Teams at Odds? Bring Them Together by Following These 5 Steps

Reading Time: 5 minutes

Peanut butter and jelly. Shoes and socks. Rum and Coke. Marketing and…sales? While it seems like marketing and sales would naturally go together like everything else in the list above, the fact is: they often work at odds from each other. This is a struggle I’ve seen in million dollar companies up to billion dollar companies. Marketing […]

How to Align Executives and Marketing Staff to Achieve Sales Goals

Reading Time: 4 minutes

Even the most well-oiled corporation can suffer from one major issue: the gap between executives and employees, especially when it comes to their perceptions and approaches to marketing. Given that leaders may not be involved in the day-to-day tasks and decision-making, they may have a vastly different opinion of the direction that a company’s marketing […]

Company Blog - It is Time To Get Started

Why You Should Have a Company Blog

Reading Time: 3 minutes

Company Blog – Time to Get Started Today’s consumers go to the web before they go anywhere else to learn about businesses and business opportunities. You know this, and so you developed a dynamic, engaging website to greet these clients when they arrive. However, a lot of businesses have yet to start a company blog […]

Content Marketing

7 Tips for Effective Content Marketing

Reading Time: 5 minutes

Content is where the rubber meets the road in today’s business world. If you have successful content marketing, then you will succeed in influencing the choices of others, which is really what inbound marketing is all about anyway. However, not all content marketing works effectively because marketers lose sight of the basics when they become […]