Posts

Is Your B2B Sales Process a Competitive Differentiator?

Is Your B2B Sales Process a Competitive Differentiator?

Reading Time: 5 minutes

With  5.72 million B2B businesses in America, it goes without saying that running a B2B company is challenging in such a highly competitive environment. And yet, not that many firms are doing a great job at the sales process: recent research shows that only 52% of B2B buyers were satisfied with their last buying experience. […]

Measure Your Goal

4 Steps to Setting Your Outbound Lead Generation Goals

Reading Time: 6 minutes

Most of our B2B clients engage in a mix of inbound and outbound lead generation activities to fill their sales pipeline. For instance, we may be doing inbound marketing, including creating offers, blogging, and SEO. At the same time, our clients have  some outbound activities going on such as email marketing, and direct phone touches […]