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Global Business Network

Internal Content Marketing to Keep Employees Engaged

Reading Time: 4 minutes

As a business leader, the principles of content marketing also apply to keeping your employees engaged. In your web content, you appeal to your ideal customers by being informative, helpful, and interested in their challenges. Those are the same keys to help your staff maintain enthusiasm and high performance. A few days ago I wrote […]

Feedback

Feedback from Employees: 3 Simple Questions to Ask

Reading Time: 4 minutes

The first thing I do in any almost any new client engagement is survey their clients and employees. It’s critical to getting the information I need to get the results the client wants. It immediately tells me if the client is living their brand promise, if there are customer service issues that need to be […]

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In Praise of More Meetings

Reading Time: 3 minutes

What’s needed are more meetings. Everyone in any kind of growing company should be in some kind of five to 15-minute focused, purposeful meeting on a regular basis. Yes, I know everyone is busy, and we’ve learned to hate meetings. But not the kind of short and focused meetings I’m talking about. Even if it’s […]

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Lessons in Leadership from Sally Ride

Reading Time: 6 minutes

What lessons in leadership are left to us by Sally Ride, the first female American astronaut to be launched into space? She died July 23, 2012 at 61 of pancreatic cancer. She was president and CEO of Sally Ride Science, a company she co-founded in 2001 to improve science education for kids, which she called […]

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Feedback: 4 Tips to Turn Criticisms into Collaborations

Reading Time: 4 minutes

Constructive Criticism for Business Leaders Constructive criticism focuses on what people have done and can do, rather than targeting their character or personality. If people believe their failures result from personal, unchangeable deficits, they lose hope and stop trying. Let them know that setbacks and mistakes result from circumstances they can change. It’s not easy […]