Tag Archive for: Optimization

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2 Companies Doing Conversion Rate Optimization Well

2 Companies Doing Conversion Rate Optimization Well

by Kristy McNett, Managing Owner

Even if you’re new to content marketing, you’re probably familiar with two companies that are leading the industry in conversion rate optimization (CRO): Unbounce and KISSmetrics. These organizations have mastered the art of using analytics and user behaviors to improve the performance of their site content. Figuring out what visitors are seeking and providing them […]

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7 Simple and Effective Landing Page Optimization Tactics

by Kristy McNett, Managing Owner

A landing page is the first impression visitors get of your website. Since it’s difficult to change anyone’s first impression, you need to put your best efforts into designing a landing page that turns heads, and turns visitors into customers. Some of you may remember the old days, when people interacted face-to-face, and there was […]

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