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Free SEO Report Template
Track rankings, traffic, conversions, and AI search visibility in one report leadership will actually read. Eight pre-built sheets for Excel or Google Sheets.
What’s inside
Everything you need to report SEO performance
Eight pre-built sheets covering every metric that matters for B2B SEO reporting in 2026.
01
Executive summary
Quick stats, highlights, areas of concern, and priority recommendations. The only page most executives read.
02
Organic traffic and conversions
Monthly trends, sessions, users, engagement rate, conversions, and revenue attribution.
03
Keyword rankings
Priority keyword tracker, ranking distribution, keywords gained and lost, and search visibility.
04
Technical health
Core Web Vitals, crawl errors, page indexing, and HTTPS and page experience.
05
Backlink profile
Referring domains, new and lost links, and authority score trends from Moz, Ahrefs, or Semrush.
06
Top pages
Top pages by traffic and conversions, plus pages with significant gains or losses.
07
AI search visibility
AI Overview appearances, citations (your pages used as a source), and brand mentions (your company named) tracked separately, plus AI referral sessions from GA4.
08
Recommendations
Priority actions with impact, effort, owner, and due date. Turn data into decisions.
Also Included
SEO metrics quick reference card
Most SEO templates stop at traffic. This one ties SEO performance to pipeline and revenue.
How to use it
Build the report in an afternoon
Monthly works for most B2B teams, since SEO moves too slowly to read weekly. Add a quarterly rollup for leadership that compares year over year and ties organic performance to pipeline.
Every sheet pulls from tools you likely already have. Need one? Our free SEO tools hub covers the gaps.
- 1
Pull your data
GA4 for traffic and conversions, Search Console for queries and indexing, your rank tracker for keywords, and your backlink tool for authority.
- 2
Fill sheets two through seven
Enter this month and last month. MoM and YoY comparisons calculate on their own.
- 3
Write the recommendations
Three to five actions, each with an owner and a date. A report without next steps is a scoreboard.
- 4
Write the executive summary last
Once the detail is in, summarize what changed, why, and what happens next in a few lines.
Rather have us build the report?
If your report surfaces gaps you don’t have time to close, our organic SEO services handle the ongoing work, from technical fixes to content.
