Free GEO checklist
Get your content cited in AI search
Buyers now ask ChatGPT, Perplexity, and Google AI Overviews for answers before they ever visit your site. This checklist walks you through what generative engine optimization (GEO) looks for, so your content is the source those answers come from.
- Find the questions and keywords AI search tools are answering in your market
- Structure pages so AI tools can understand, quote, and cite them
- Make your content the most relevant answer for your buyers
Download the GEO Checklist
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What's inside
Three areas that decide whether AI search cites you
GEO builds on SEO. The checklist covers the extra steps that help AI tools find your content, trust it, and use it in their answers.
AI-specific keywords
Go beyond search volume to the conversational questions buyers ask AI tools, and map them to the pages that should answer them.
Structure AI can read
Direct answers up top, clear headings, lists and tables, and schema markup that make your content easy to understand and quote.
Relevance and trust
The expertise, sources, and specifics that make your page the answer worth citing instead of one of many.
Why it matters
Your buyers are already asking AI
In a 2026 Gartner survey of 646 B2B buyers, 45% said they used AI during a recent purchase (Gartner).
AI tools build their answers from content that already exists. If your pages aren't clear, structured, and specific, those answers come from your competitors instead.
Ariad Partners has run SEO and inbound programs for B2B companies since 2011. We built this checklist from the same process we use to earn AI search visibility for our clients and for our own site.
Make your content the answer
Download the free GEO Checklist and start optimizing for AI search today.
