Free ebook · 36 pages
Optimizing Landing Pages for Lead Generation
Most website visitors leave without a trace. A well-built landing page turns more of them into leads. This free guide shows you how to build landing pages that convert, and what to do after someone fills out the form.
- Build landing pages that turn visitors into leads
- Test what works with A/B testing
- Follow up with every lead automatically
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What you'll learn
Four ways to get more leads from the traffic you already have
Buying more traffic is expensive. Converting more of the visitors you already get is usually the faster win. The guide covers four places to start.
A/B testing
How to test headlines, forms, and calls to action so you know what raises conversions instead of guessing.
Thank you pages
Why the page after the form matters, and how to use it to keep new leads engaged.
Lead nurturing
How to set up follow-up email campaigns so new leads hear from you while you're still top of mind.
Social sharing
How to connect your landing pages with social media so your offers reach more of the right people.
Why it matters
Small changes add up to more leads
For environmental and policy consulting firm Cadmus, our landing page and HubSpot work raised landing page conversion rates 39%.
Landing pages are where interest turns into a lead. A clearer headline, a shorter form, or a better offer can change how many visitors take the next step, without spending more on traffic.
Ariad Partners has built and tested landing pages for B2B companies since 2011. This guide covers the fundamentals we start with on every project.
Start getting more leads from your landing pages
Download the free 36-page guide and put it to work this week.
