Ariad Partners implemented HubSpot closed-loop marketing for OneDigitalTrust and launched one to two multi-channel campaigns per month, increasing website visits 1,244%, MQLs 700%, and new user sessions 832% in 4.5 months. The company went from zero inbound contacts to 12 inbound contacts and 8 MQLs in the same period.
The challenge
OneDigitalTrust was spending heavily on SEM and LinkedIn advertising and struggling to demonstrate validity or generate leads from it. With no internal marketing team, the company needed quick wins to prove marketing could work, and a full strategy to sustain it.
The solution
- Implemented HubSpot closed-loop marketing and sales automation, so every campaign connected to measurable pipeline activity.
- Launched one to two multi-channel campaigns per month, supported by full SEO and CRO audits.
- Updated design assets across the funnel to a more professional, conversion-focused appearance.
The results
In 4.5 months, website visits grew 1,244%, MQLs grew 700%, and new user sessions grew 832%. Inbound went from zero contacts to 12 inbound contacts and 8 MQLs in the period. Supporting channels moved too: LinkedIn impressions rose 258%, followers grew 28%, and bounce rate dropped 60%.
"Ariad quickly assessed our marketing performance, generated quick wins, and implemented a strategy that actually delivered results in just 4.5 months."
What this means for your business
OneDigitalTrust proves a point most SMBs need to hear: paid spend without a connected system produces cost, not pipeline, and the fix can move fast. If your HubSpot or marketing stack is underdelivering, our HubSpot Partner services start with the same closed-loop foundation.
