sales planning

How to A/B Test Your Hypothesis

Reading Time: 4 minutes

This is the last post in our series of five steps to landing page success. Let’s do a quick recap of what we’ve covered so far: Starting by defining your landing page goals and metrics Then creating a successful landing page (and what that looks like) Measuring the performance of your landing page Then creating […]

How to Create a Test Hypothesis for Landing Page Optimization

Reading Time: 3 minutes

Up until now, we’ve discussed how to define your landing page goals, how to create a successful landing page, and how to measure landing page performance. This week, we continue in the five step landing page process with how to create a test hypothesis for landing page optimization. Remember your fifth grade science fair project? You had […]

How to Measure Landing Page Performance

How to Measure Landing Page Performance

Reading Time: 5 minutes

In week one, we looked at the ingredients needed for a successful landing page. So far we’ve covered how to define your landing page goals and how to create a successful landing page. This week, we’ll talk about how to measure your landing page’s performance. Page performance is one of the most exciting parts of […]


How to Create a Successful Landing Page

Reading Time: 5 minutes

Over the last two weeks, we’ve discussed the elements of a successful landing page and how to define your landing page goals. This week, we dive into the creation process of your landing page. You’re ready to create your next campaign, but where do you start? How do you capture your reader’s attention so you’re […]


How to Define Your Landing Page Goals and Metrics

Reading Time: 4 minutes

In last week’s post, we gave you the five steps to having a successful landing page. This week, we’ll discuss the first step, how to define your landing pages goals and metrics. Before you can create any new campaign, you need to know why you’re starting it. Having a clear set of goals is the […]

7 Simple and Effective Landing Page Optimization Tactics

Reading Time: 8 minutes

A landing page is the first impression visitors get of your website. Since it’s difficult to change anyone’s first impression, you need to put your best efforts into designing a landing page that turns heads, and turns visitors into customers. Some of you may remember the old days, when people interacted face-to-face, and there was […]