The question comes up more than you’d think. A small B2B company is getting started, or a founder is rethinking their marketing strategy, and the question surfaces: Do we really need a website? We have a Facebook page, a LinkedIn company page, and an Instagram account. Is that enough? It isn’t. Here’s why, and what […]
Once you launched your business, you realized that being an entrepreneur takes considerable time and effort. From the start, you wore many hats – from sales and marketing to finance and customer support. You were virtually a one-person show focused on survival. The time has come to take the next steps and grow your business, […]
What drives your marketing efforts? Do you start every year with a plan that you regularly tweak based on sales and events, or do you respond immediately to whatever happens on a weekly basis? Whatever the case is true for you and your business, what you need to do is make sure that you’re including […]
Let’s get to the point, Instagram is the world’s biggest photo sharing site. With over 400 million active users (i.e. 20% of the Internet users) sharing over 80 million photos every day, there is so much happening on this network. If you are not using Instagram for business, then you may be missing something. Don’t dismiss […]
Social media strategy differs for every type of business. Technology companies require a different approach from, say, your typical shoe store. Here are some recommendations for social media strategy for technology companies to help you optimize your social media strategy for best results. First, Why You Need a Strategy Strategy, you say, why bother with […]
Do you believe you’re doing everything you can to generate more business leads and grow your brand. Yes, you’re adding posts regularly to your blog, sending out targeted emails and keeping your website high in the rankings. But there’s more to inbound marketing than pitching a gigantic virtual tent and waiting to see who drops by. […]
Tired of the constant changes Google’s been making lately? Yeah, sometimes I am, too. It seems like the search engine mogul has tweaked everything from its algorithms to ranking in-depth articles above other results over the past few months. But nothing has compared to its latest change. A few years ago, Google encrypted searches for […]
When it comes to excuses from the sales team about inbound marketing, we’ve heard them all. If you have people on your team that say they want to attract leads and increase conversion rates but don’t want to do inbound marketing, these lame excuses may already be familiar to you. 1. We’re a B2B business […]
Next year will be here before we know it bringing with it a new opportunity for engaging your business in the social media sphere. In fact, we’re going to go ahead and say you should make strengthening your social media presence your top New Year’s resolution. We could cite many reasons why your business needs social […]
Some things simply never go out of style, like the little black dress, for instance. It’s versatile, looks great dressed up or down, and works for any occasion. In marketing, the email list is the little black dress that never goes out of style. You can tweak emails to suit any purpose and know you’ll […]
