Posts

Bad-Sales-Habits

16 Bad Sales Habits Customers Want You to Stop

Reading Time: 3 minutes

What would your customers tell you about your sales people’s worst habits? Here are 16 bad sales habits that creep into conversations with customers. I came across this in an interesting book this week – a revised version of Marshall Goldsmith‘s best-selling leadership book specifically addressing the changing issues of sales: What Got You Here […]

Success-vs-Mediocrity

3 Ways to Connect to Your Customers’ Buying Journey

Reading Time: 6 minutes

Do you know where your online readers are in your typical customers’ buying journey? Inbound or content marketing on a business blog or website works to attract potential customers but it depends on how well you connect to customers at the right time with the right words that inspire action. Just as it’s important to […]

Buyer-Personas

Buyer Personas – How to Develop for Better Marketing

Reading Time: 6 minutes

Understanding who your customers are and what motivates them to buy means better marketing and more sales. It may seem silly, but actually outlining a sketch of who your ideal customer is can be beneficial in this situation. To learn more of what a buyer persona is check out this Wikipedia definition. Here are some suggestions for […]