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How TOFU Can Boost Your Qualified Leads

Improving your sales processes, while it does require more leads at the top of funnel (also called TOFU by us marketers), also requires the right leads at that start of your sales funnel. In other words, it’s all about quality and quantity. And while you might think it’s difficult to qualify leads right from the start, it’s absolutely possible. First, Understand […]

Accountability Plan: Making Priorities Real & Aligned

Let me ask you about your business: Do you have an accountability plan that people follow? Does everyone know what their priorities are? Is everyone aligned with their priorities, do they know why they are doing what they do? Why is it that we put so much energy into things that aren’t important, just to […]

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In Praise of More Meetings

What’s needed are more meetings. Everyone in any kind of growing company should be in some kind of five to 15-minute focused, purposeful meeting on a regular basis. Yes, I know everyone is busy, and we’ve learned to hate meetings. But not the kind of short and focused meetings I’m talking about. Even if it’s […]