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What's Hot in B2B Marketing

What’s Hot in B2B Marketing?

The world of B2B marketing is continually evolving as companies devise new strategies to connect with clients and new technology empowers efficiency in the marketing process. Marketers must stay abreast of the latest trends in the marketplace to ensure they have the competitive edge moving forward. Let’s take a closer look at what’s hot in the […]

4-types-managerial-behavior

Purposeful Leaders: Are you Part of the 40% or 10%?

Are you a purposeful leader? If so, you’re in the minority. According to a 10-year research project, only 10% of managers are purposefully engaged, highly focused and energetic. This is according to Heike Bruch’s and Sumantra Ghoshal’s study, published in A Bias for Action, (Harvard Business Press, 2004). “By its very nature, a manager’s job […]

4-Types-Managerial-Behavior

Knowing vs Doing: Beware of Business “Busyness”

As a business leader, you know what to do, but are you actually doing it? Knowing vs doing becomes a struggle when day-to-day business requires triage – putting off some priorities in favor of others. Only about 10 percent of managers work purposefully to complete important tasks, according to a 10-year study of managerial behavior […]

priorities

Business Priorities: Do Less, Not More

“Less is more,” the architect Ludwig Mies van der Rohe liked to say. Can that be true in business? When we focus on fewer business priorities, do we get more of the right stuff done? And does it mean more success, more business growth, not less? I recently read an interesting Harvard Business Review post […]