Posts

3 Easy Ways to Automate Your Marketing

Reading Time: 5 minutes

I talk to so many business owners who still don’t understand the importance of investing time and energy into marketing. I wish I could wave a magic wand and have every one of them really “get” the power of marketing and why you should automate your marketing. Marketing is your business’s engine for growth. And […]

marketing-automation

How Marketing Automation Can Make Your Business Smarter (and Richer)

Reading Time: 4 minutes

Perhaps you keep hearing about the benefits of marketing automation, and how much of a lifesaver it can be for small businesses? You’re curious but skeptical. Can marketing automation really be that great? I may be a little biased on the subject since I help firms incorporate automation software into their existing sales and marketing processes, but I […]

Why invest in MarTech

If MarTech Isn’t on Your ‘Must Invest’ List This Year, Your Business Could Suffer—Here’s Why

Reading Time: 4 minutes

When planning your budget this year, are you contemplating investing in technology that could streamline and improve your marketing and sales efforts? Or are you hesitant to allocate the funds because you’re not sure if you’ll see a solid return on investment? Naturally, few companies are eager to increase spending in any area, let alone […]

6 Tips for Improving Your Marketing Automation

Reading Time: 8 minutes

Marketing automation is the implementation of software designed to automate a myriad of marketing tasks for you. But don’t worry, it won’t put you out of a job. On the contrary, automation helps you do your job more efficiently by prioritizing tasks and streamlining your marketing strategies. When used properly, marketing automation software will free […]