Increasing marketing ROI is the top reported goal for B2B marketers for 2023. While most B2B companies have committed to spending more on marketing activities, simply increasing outlays doesn’t guarantee a better return. Marketers must develop data-backed strategies to maximize value and revenue and adapt to changing conditions. To help you get started, here are […]
Marketing has never been tougher. Customers are more connected, they are consuming more and more content via the Web through more and different mobile devices, and they are just more demanding. They want to get their questions answered (without talking to a sales rep), find what interests them, make educated choices, and feel in control […]
With 5.72 million B2B businesses in America, it goes without saying that running a B2B company is challenging in such a highly competitive environment. And yet, not that many firms are doing a great job at the sales process: recent research shows that only 52% of B2B buyers were satisfied with their last buying experience. […]
