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What's Hot in B2B Marketing

What’s Hot in B2B Marketing?

The world of B2B marketing is continually evolving as companies devise new strategies to connect with clients and new technology empowers efficiency in the marketing process. Marketers must stay abreast of the latest trends in the marketplace to ensure they have the competitive edge moving forward. Let’s take a closer look at what’s hot in the […]

How TOFU Can Boost Your Qualified Leads

Improving your sales processes, while it does require more leads at the top of funnel (also called TOFU by us marketers), also requires the right leads at that start of your sales funnel. In other words, it’s all about quality and quantity. And while you might think it’s difficult to qualify leads right from the start, it’s absolutely possible. First, Understand […]

Sales Funnel

How to Use Content to Generate Leads

Does your website content generate leads? What about your blog posts? Do readers find your articles so compelling they react with comments, social sharing, and downloading your products and services information? Content marketing can be more effective in generating leads than advertising or any other type of marketing. Because you’re targeting your content toward the […]

Web-Content-that-Matters

Web Content that Truly Matters: Be Inspirational

In my recent posts about publishing web content that appeals to your target market, a key point I make is that writing company-centric articles about your products and services won’t work. Your key focus should be the needs and desires of your ideal clients. How can your web content inspire them to trust you, like […]

Priorities

Top Five Priorities: How to Grow Your Business

If your company is growing, it probably has well-established priorities. The organization that understands and acts upon its top five priorities is one that progresses and grows. As a business leader, how are you growing your company? You need to keep each person working in the company focused. It’s harder to do once a company […]

business-conversations-listening

In Praise of More Meetings

What’s needed are more meetings. Everyone in any kind of growing company should be in some kind of five to 15-minute focused, purposeful meeting on a regular basis. Yes, I know everyone is busy, and we’ve learned to hate meetings. But not the kind of short and focused meetings I’m talking about. Even if it’s […]

Richard-Branson

6 Business Growth Tips from Richard Branson

I recently read an Entrepreneur Magazine’s online article written for small business owners by entrepreneur extraordinaire Richard Branson. Sometimes business advice is so plentiful it’s hard to know what to focus on for business growth. I like having a few key tips to narrow the path a bit, don’t you? With guidelines such as these, […]