In this phase of the project we will outline an SEO strategy that comprises of on site SEO, content strategy, off site SEO strategy, and search analytics.
On-Site SEO Strategy
Once we know your business and existing issues of your website that are preventing you from achieving your business goals, we will create an actionable SEO plan to make changes to the website code and content.
To attract, engage, and convert your target audience, you need a strong content strategy and website architecture, otherwise you might end up attracting traffic that won’t convert on your website.
We will create search-friendly content recommendations to maximize your online opportunities based on the personas we have developed. If necessarily, we will create wireframes of the architecture that meets all audience goals, searcher demands, and market opportunities. Next, we create a content schedule for your website, develop content marketing campaigns, update your social media, and publish press releases.
Off-Site SEO Strategy
Referral traffic from websites in your niche can help your website be discovered by your target audience. We will identify potential websites that can help drive referral traffic that converts on your website.
SEO Analytics Strategy
It’s important to measure the outcome of SEO campaigns, as it helps to fuel future search marketing campaigns. We will determine the primary and secondary goals for your SEO efforts and monitor your analytics to ensure you reach these goals.