Learning a client’s business before embarking on an SEO project is as crucial as the relationship between fuel and engine. Ariad Partners will take a deep dive into your business goals and value propositions, online demand of product and services, website architecture, and competitors. The outcome will provide the baseline for other phases of SEO project.
Identify Your Target Audience
The first step in smart SEO is knowing who you’re trying to reach. We’ll provide an in-depth analysis of your target market. We will also create buyer personas so we can identify exactly who you want to visit your site and buy from you.
SEO Audit Website Code and Content
Not sure if you’re on track with your current website efforts? We will review your website, analyzing your current technical SEO issues and content, and provide suggestions for improvement.
Research Targeted Keywords
It’s not just about having keywords on your website, but about having the right keywords. Our team of SEO professionals will dig to find the best keywords to attract your target audience, then we will implement them in your web copy, create an architecture based on search demand, and build wireframes which address searcher queries.
Assess the Competition
It’s important to stay abreast of what your competitors are up to. We will look at their SEO, keywords, content marketing and pay-per-click activities, and make recommendations for you to help you beat the competition.