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marketing-sales-communication-alignment

Marketing and Sales Teams at Odds? Bring Them Together by Following These 5 Steps

Reading Time: 5 minutes

Peanut butter and jelly. Shoes and socks. Rum and Coke. Marketing and…sales? While it seems like marketing and sales would naturally go together like everything else in the list above, the fact is: they often work at odds from each other. This is a struggle I’ve seen in million dollar companies up to billion dollar companies. Marketing […]

How Your CRM Can Help You Reduce Churn

How Your CRM Can Help You Reduce Churn

Reading Time: 6 minutes

Customers come and go. It’s a fact. But while it’s to be expected, lowering your churn rate is always a good idea. Doing so isn’t just about preventing customers from leaving, but also about fostering customer loyalty and good relationships. And happy, loyal customers have a higher customer lifetime value, and that means more revenue […]

3 Email Nurturing Campaigns Guaranteed to Grow Your Business

Reading Time: 5 minutes

Through all the technological changes we’ve seen in online communication, email has stood the test of time, and has proven to be a sustainable method of converting and nurturing connections, made both on- and offline. The appeal of a service that allows users to communicate with individuals worldwide, and in large quantities — while still […]

Is Your B2B Sales Process a Competitive Differentiator?

Is Your B2B Sales Process a Competitive Differentiator?

Reading Time: 5 minutes

With  5.72 million B2B businesses in America, it goes without saying that running a B2B company is challenging in such a highly competitive environment. And yet, not that many firms are doing a great job at the sales process: recent research shows that only 52% of B2B buyers were satisfied with their last buying experience. […]

104 Facts You Don’t Know About Mobile Marketing

104 Facts You Don’t Know About Mobile Marketing

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We were writing about the rise of mobile (“Mobilegeddon”) a couple of years ago. Yet, even with the meteoric growth in mobile marketing, it still represents one of the newest and most important forms of digital marketing present on the market. For those who do not know, it provides customers with personalized information, promoting services, […]

How to Align Executives and Marketing Staff to Achieve Sales Goals

Reading Time: 4 minutes

Even the most well-oiled corporation can suffer from one major issue: the gap between executives and employees, especially when it comes to their perceptions and approaches to marketing. Given that leaders may not be involved in the day-to-day tasks and decision-making, they may have a vastly different opinion of the direction that a company’s marketing […]