Posts

How to Build an Authoritative Google Map Maker Profile

How to Build an Authoritative Google Map Maker Profile

The influence of Google Maps on navigation today can never be underestimated. But did you realize how important this digital tool is for helping you get found through mobile devices? Through Google Map Maker — the software provided by Google that allows anyone to add and update information found on Google Maps and Google Earth […]

How TOFU Can Boost Your Qualified Leads

Improving your sales processes, while it does require more leads at the top of funnel (also called TOFU by us marketers), also requires the right leads at that start of your sales funnel. In other words, it’s all about quality and quantity. And while you might think it’s difficult to qualify leads right from the start, it’s absolutely possible. First, Understand […]

Bottom of Page SERPs

How Google Authorship Changes the Rules for your Search Results

If you asked me what was the single most important thing that you could do right now to improve your SEO, I’d say make sure you are set up for Google Authorship. Hands down. Period. Full Stop. End of story. See, we’ve come to expect certain things to always be true. One of those was […]

4-types-managerial-behavior

Purposeful Leaders: Are you Part of the 40% or 10%?

Are you a purposeful leader? If so, you’re in the minority. According to a 10-year research project, only 10% of managers are purposefully engaged, highly focused and energetic. This is according to Heike Bruch’s and Sumantra Ghoshal’s study, published in A Bias for Action, (Harvard Business Press, 2004). “By its very nature, a manager’s job […]

Feedback

Feedback from Employees: 3 Simple Questions to Ask

The first thing I do in any almost any new client engagement is survey their clients and employees. It’s critical to getting the information I need to get the results the client wants. It immediately tells me if the client is living their brand promise, if there are customer service issues that need to be […]

business-conversations-listening

In Praise of More Meetings

What’s needed are more meetings. Everyone in any kind of growing company should be in some kind of five to 15-minute focused, purposeful meeting on a regular basis. Yes, I know everyone is busy, and we’ve learned to hate meetings. But not the kind of short and focused meetings I’m talking about. Even if it’s […]

priorities

Business Priorities: Do Less, Not More

“Less is more,” the architect Ludwig Mies van der Rohe liked to say. Can that be true in business? When we focus on fewer business priorities, do we get more of the right stuff done? And does it mean more success, more business growth, not less? I recently read an interesting Harvard Business Review post […]

Dogfish Head Brewery: What Happens When You Hire the Right People

About a week or two before our annual trip to the Delaware seashore, my husband starts getting excited. It’s not just the promise of sand, sun, and the boardwalks. You see, he’s a huge beer aficionado with his particular favorite being Dogfish Head Brewery. Dogfish Head Brewery is based in Milton, DE with a great brewpub very […]

BusinessMenListening

Feedback: 4 Tips to Turn Criticisms into Collaborations

Constructive Criticism for Business Leaders Constructive criticism focuses on what people have done and can do, rather than targeting their character or personality. If people believe their failures result from personal, unchangeable deficits, they lose hope and stop trying. Let them know that setbacks and mistakes result from circumstances they can change. It’s not easy […]

Email-etiquette

Email Etiquette: Do We Need a Few Rules?

Email Etiquette: 5 Tips To Stop Email Overload Information overload is an understatement. I hear complaints every day from clients: people are drowning in email. I’m wondering if there’s any sort of email etiquette for offices to follow. I read somewhere a statistic that the average 17th century Frenchman had as much information stored in […]