5 Tips to Take Your CRM Beyond the Basics

You hired a team of professionals but no matter how skilled these people are, without the proper tools, their jobs become exponentially more difficult. The Customer Relationship Management (CRM) tool you use in your business sets the tone in your company. It shows how your team will work with customers, and it shows customers what […]

Free Trial vs. Freemium: Which Works in SaaS?

For years it was standard practice: handing out free trials like they were candy and it was Halloween. Now, more SaaS producers are shifting gears and taking a step back from the Free Trial and Freemium models. Are they really working? The Problem With Free Trials Free trials are so common these days that consumers […]

Social Media Strategy for Technology Companies

Social media strategy differs for every type of business. Technology companies require a different approach from, say, your typical shoe store. Here are some recommendations for social media strategy for technology companies to help you optimize your social media strategy for best results. First, Why You Need a Strategy Strategy, you say, why bother with […]

5 Resolutions for Your Inbound Marketing Strategy

Let’s make 2015 the year you nail your inbound marketing strategy! To get you started, here are some resolutions you can add to your list. Resolution #1: I Will Better Qualify My Leads Getting a “ton of leads” isn’t as awesome as it sounds…if they’re not qualified. Every content marketing offer you create should be […]