Marketing is an essential part of running a successful business. In fact, business and management expert Peter Drucker once said, “Business has only two functions — marketing and innovation.” Different types of marketing strategies and campaigns have different levels of effectiveness: some marketing strategies are more expensive with very little measurable effect, while others are […]
It’s hard to sift through all the buzzwords and jargon floating around the marketing industry. What should you listen to? What will have an impact on your business? What’s worth ignoring? It’s not easy to know what trends and terminology are worthy of your attention. But if you had to listen to just one, agile […]
In today’s fast-paced world of reports, blog posts, and social updates, it’s easy to forget the importance of digging into a subject with a book. Reading a book opens up new ideas. It gives you fresh insight and alternate viewpoints. After finishing a well-written, well-thought out book, you’re left feeling empowered. Taking action after you’ve […]
Marketing is well-known as one of the most creative sides of business. Still, smart marketers know that the best creative ideas are backed by cold, hard fact. Data drives the majority of marketing decisions made by small and large businesses alike. With the overload of how much data is available online today, how do you […]
As a software developer you are an expert in creating powerful systems and processes for your customers, but what about for your business? Introducing Growth Hacking Growth hacking is a concept coined by Sean Ellis, a one-man self-proclaimed growth hacker, who helped software companies expand their user base. Often times these strategies are unconventional – […]
You hired a team of professionals but no matter how skilled these people are, without the proper tools, their jobs become exponentially more difficult. The Customer Relationship Management (CRM) tool you use in your business sets the tone in your company. It shows how your team will work with customers, and it shows customers what […]
For years it was standard practice: handing out free trials like they were candy and it was Halloween. Now, more SaaS producers are shifting gears and taking a step back from the Free Trial and Freemium models. Are they really working? The Problem With Free Trials Free trials are so common these days that consumers […]
You post regularly but you haven’t quite managed to reach new customers using social media. No one’s clicking, no one’s commenting, and you’re watching your engagement numbers dwindle. It’s a frustrating time for B2B companies. With a few tweaks you can turn that frustration around. Here are eight ways to improve your social media marketing, reach […]
Social media strategy differs for every type of business. Technology companies require a different approach from, say, your typical shoe store. Here are some recommendations for social media strategy for technology companies to help you optimize your social media strategy for best results. First, Why You Need a Strategy Strategy, you say, why bother with […]
Let’s make 2015 the year you nail your inbound marketing strategy! To get you started, here are some resolutions you can add to your list. Resolution #1: I Will Better Qualify My Leads Getting a “ton of leads” isn’t as awesome as it sounds…if they’re not qualified. Every content marketing offer you create should be […]
