Analytics category

Leveraging AI Marketing Content in 2024

AI Marketing Content is the buzzword of the day, promising innovative ways to amplify your content strategies. Influencer Marketing Hub reports that  44.4% of marketers have used AI for content production; however,  Mailchimp reports that 50% believe inadequate AI adoption is holding them back from achieving their goals. Leveraging AI Marketing Content is crucial, but […]

The 9 Most Effective Sources of Marketing Data (and How to Leverage Them)

Marketing is well-known as one of the most creative sides of business. Still, smart marketers know that the best creative ideas are backed by cold, hard fact. Data drives the majority of marketing decisions made by small and large businesses alike. With the overload of how much data is available online today, how do you […]