Let’s make 2015 the year you nail your inbound marketing strategy! To get you started, here are some resolutions you can add to your list.
Resolution #1: I Will Better Qualify My Leads
Getting a “ton of leads” isn’t as awesome as it sounds…if they’re not qualified. Every content marketing offer you create should be targeted to exactly the customer you want to snag. The more general it is, well, you waste a lot of time chasing the wrong folks (am I hitting a nerve here?). So this year, make sure every ebook, every promotion, every offer is pointing directly at one type of customer.
Resolution #2: I Will Diversify My Content
Man does not live on blog posts alone! Sure, it takes longer to write other types of content, like emails, whitepapers, research reports, and even longer blog posts, but the payoff is ultimately better. And since you’re qualifying your leads better, you can write tons of content so you have something for everyone!
Hint: if you’re already drowning at the thought of all that content, hire a writer to help.
Resolution #3: I Will Be Seen More Around the Web
If you’re only producing great content for your business blog, only so many people will ever know who you are. If, on the other hand, you guest blog for high-visibility sites, participate in forums and online conversations, and are active on Twitter, then more people see your name and start to see you as an expert in your field.
Devote time weekly to managing the reach of your brand. Then pay attention to your analytics to see what’s working.
Resolution #4: I Will Pay More Attention to Analytics
Speaking of analytics: you remember them: those boring details you skim over whenever someone plops a report on your desk? They’re actually really important, and instrumental in helping your inbound marketing strategy actually work. You want to know where your traffic is coming from, what keywords led people to you, and which content is attracting the most readers. All of this will help you better hone future content and strategy.
Resolution #5: I Will Focus on Quality Content Over Quantity
There’s this pressure to keep churning out blog posts and social media updates. More, more, more! But in reality, doing so simply creates a lot of digital noise; not value. Pull back and commit to only producing content or updates of substance. You’ll get more followers and readers if your content truly provides value.
What other resolutions would you add to this list?