Leveraging AI Marketing Content in 2024

AI Marketing Content is the buzzword of the day, promising innovative ways to amplify your content strategies. Influencer Marketing Hub reports that  44.4% of marketers have used AI for content production; however,  Mailchimp reports that 50% believe inadequate AI adoption is holding them back from achieving their goals. Leveraging AI Marketing Content is crucial, but […]

Emerging Technologies – How to Use AI for Marketing

Creating compelling content and optimizing keywords is just the tip of the iceberg for businesses looking to stay ahead of the competition and remain relevant. Over the past few years, AI marketing has emerged as a powerful tool transforming how businesses attract, engage, and retain customers. AI has the potential to revolutionize your inbound marketing […]

Lead Scoring- How to identify good-fit leads

Marketing teams whose primary focus is on the number of new leads generated for their website are often met with disgruntled sales reps that challenge the quality of those produced leads. Without a clear definition of what qualifies as a “good fit lead,” marketing and sales teams will continue to be at odds, causing hot […]