5 Foolproof Ways Your B2B Company Can Provide Customers with More Value

As described by Investopedia, value is the monetary, material, or assessed worth of an asset, good, or service. In the business-to-business (B2B) world, it’s what everyone desires. Think about it… let’s assume that your software-as-a-service (SaaS) business provides companies with customer relationship management (CRM) software. To gain and keep a competitive edge, you need a […]

5 Steps to Growing Your Business the Smart Way

Once you launch a small business, you may quickly become complacent about generating new business as you deal with the day-to-day responsibilities you’re faced with on top of client work. And then one day, you look up from your work and realize you really want (or need) to get serious about growing your company. But […]

Marketers: Check Out These Hot New Trends in B2B Marketing Automation

Throughout the past couple of years in my consulting practice, I’ve seen the market for marketing automation appear, develop, and completely change the face of marketing agencies. According to the Aberdeen Group, back in 2014 nearly 70% of businesses were using a marketing automation platform or are currently implementing one. That percentage has only grown in the […]