Lead Scoring- How to identify good-fit leads

Marketing teams whose primary focus is on the number of new leads generated for their website are often met with disgruntled sales reps that challenge the quality of those produced leads. Without a clear definition of what qualifies as a “good fit lead,” marketing and sales teams will continue to be at odds, causing hot […]

Improve Your Sales Plan – 3 Steps to Success

Many businesses continue to concentrate their efforts on emerging from the fallout of the pandemic amidst major distractions like social distancing, converting to a remote workforce, data security and privacy concerns, and unknown demand. But for some progressive companies, the ability to shift and adapt has helped them improve operational efficiency and develop a solid sales […]

2 Companies Doing Conversion Rate Optimization Well

Even if you’re new to content marketing, you’re probably familiar with two companies that are leading the industry in conversion rate optimization (CRO): Unbounce and KISSmetrics. These organizations have mastered the art of using analytics and user behaviors to improve the performance of their site content. Figuring out what visitors are seeking and providing them […]

6 Ways to Use Technology for Lead Generation

These six ways to use technology for lead generation all work to get the most out of your website and personnel. Incorporating all these elements into your larger strategy can create a self-sustaining model that builds your client base for years. Landing Page Contact Forms Adding a contact form to your website landing pages, including […]