6 Steps to an Effective SaaS Inbound Marketing Strategy

Successful B2B SaaS inbound marketing campaigns create a user experience that nurtures long-term relationships by distributing valuable content throughout the buyer’s journey. With 82% of marketers actively investing in content marketing, creating an effective inbound strategy is necessary to align with customer buying behaviors and stay abreast with industry advancements to keep your business ahead […]

How to Increase Marketing ROI

Increasing marketing ROI is the top reported goal for B2B marketers for 2023. While most B2B companies have committed to spending more on marketing activities, simply increasing outlays doesn’t guarantee a better return. Marketers must develop data-backed strategies to maximize value and revenue and adapt to changing conditions.  To help you get started, here are […]

How to Get High-Quality Leads for Your Business

Continuously generating new leads is key to a profitable B2B business. The more leads you receive, the more opportunities you’ll have to create and close deals for your product or service. However, if the leads you’re working with are not qualified to purchase, your sales team could be wasting their time targeting the wrong prospects— […]

Lead Scoring- How to identify good-fit leads

Marketing teams whose primary focus is on the number of new leads generated for their website are often met with disgruntled sales reps that challenge the quality of those produced leads. Without a clear definition of what qualifies as a “good fit lead,” marketing and sales teams will continue to be at odds, causing hot […]

104 Facts You Don’t Know About Mobile Marketing

We were writing about the rise of mobile (“Mobilegeddon”) a couple of years ago. Yet, even with the meteoric growth in mobile marketing, it still represents one of the newest and most important forms of digital marketing present on the market. For those who do not know, it provides customers with personalized information, promoting services, […]

How to Create a Successful Landing Page

Over the last two weeks, we’ve discussed the elements of a successful landing page and how to define your landing page goals. This week, we dive into the creation process of your landing page. You’re ready to create your next campaign, but where do you start? How do you capture your reader’s attention so you’re […]