5 Foolproof Ways Your B2B Company Can Provide Customers with More Value

As described by Investopedia, value is the monetary, material, or assessed worth of an asset, good, or service. In the business-to-business (B2B) world, it’s what everyone desires. Think about it… let’s assume that your software-as-a-service (SaaS) business provides companies with customer relationship management (CRM) software. To gain and keep a competitive edge, you need a […]

How to Set Outbound Lead Generation Goals

Are you a business-to-business (B2B) company that uses inbound and outbound lead generation activities to fill your sales pipeline? From an inbound perspective, you may be creating enticing offers, blogging, and giving a boost to everything you create with search engine optimization (SEO). The metrics you’re using to track your success, such as the number […]