The best SEO tools for 2026 cover four jobs: keyword and question research, technical auditing, performance measurement, and AI search visibility tracking. Ranking in Google is no longer the whole game. Buyers now research in ChatGPT, Gemini, Perplexity, and Google AI Overviews, so your toolkit needs to measure where AI engines cite you, not just […]
Let’s make 2015 the year you nail your inbound marketing strategy! To get you started, here are some resolutions you can add to your list. Resolution #1: I Will Better Qualify My Leads Getting a “ton of leads” isn’t as awesome as it sounds…if they’re not qualified. Every content marketing offer you create should be […]
It can give you whiplash, trying to keep up with Google’s latest Panda updates. For most of us, we wave our hands and assume these technical details are meant for webmasters and those who are more technically inclined than us, but the truth is, every small business owner and inbound marketer needs to keep tabs […]
Improving your sales processes, while it does require more leads at the top of funnel (also called TOFU by us marketers), also requires the right leads at that start of your sales funnel. In other words, it’s all about quality and quantity. And while you might think it’s difficult to qualify leads right from the start, it’s absolutely possible. First, Understand […]
One of the best ways to boost your business is to get referrals from existing customers. Because they already know and trust your brand, your customers can be your best marketing tool. But you still have to develop a solid strategy for your referral marketing campaign. I posed the question to business owners and marketers: […]
Marketing automation is the implementation of software that automates a myriad of marketing tasks for you. But don’t worry, it won’t put you out of a job. On the contrary, automation helps you do your job more efficiently by prioritizing tasks and streamlining your marketing strategies. When used properly, marketing automation software will free up […]
Can-Spam. It sounds like luncheon meat in a tin, but it’s actually the law. The new Canadian anti-spam law or (CASL) went into effect on July 1, and it’s a whole lot stricter than comparable U.S. anti-spam laws. The new Canadian laws, which come with a three-year “transition period” clause to give everyone enough time to […]
FOR IMMEDIATE RELEASE Cleveland, OH, September 2, 2014 – Brenda Stoltz of Ariad Partners has been nominated for the 2014 Small Business Influencer Awards in the category of Business Experts. Brenda Stoltz is the CEO and founder of Ariad Partners. As the founder of Ariad Partners, Brenda and her team work with growth-oriented companies to increase […]
In marketing, there’s always the latest buzzword that gets marketers in a tizzy. Whereas “word of mouth” was hot a few years ago, we’re now hearing a lot about “referral marketing.” I talked to Matt Roche, CEO of Extole, a company that powers referral marketing programs for some well-known brands, to get the scoop. The […]
Unless you’ve been living under a rock for the past decade, you know that LinkedIn has risen to the top of the social media pile to become the grown-ups version of Facebook. The recent changes introduced on LinkedIn are a boon to marketers and especially to content sharers. If you like using Facebook for business […]
