Improving your sales processes, while it does require more leads at the top of funnel (also called TOFU by us marketers), also requires the right leads at that start of your sales funnel. In other words, it’s all about quality and quantity. And while you might think it’s difficult to qualify leads right from the start, it’s absolutely possible. First, Understand […]
One of the best ways to boost your business is to get referrals from existing customers. Because they already know and trust your brand, your customers can be your best marketing tool. But you still have to develop a solid strategy for your referral marketing campaign. I posed the question to business owners and marketers: […]
Marketing automation is the implementation of software that automates a myriad of marketing tasks for you. But don’t worry, it won’t put you out of a job. On the contrary, automation helps you do your job more efficiently by prioritizing tasks and streamlining your marketing strategies. When used properly, marketing automation software will free up […]
FOR IMMEDIATE RELEASE Cleveland, OH, September 2, 2014 – Brenda Stoltz of Ariad Partners has been nominated for the 2014 Small Business Influencer Awards in the category of Business Experts. Brenda Stoltz is the CEO and founder of Ariad Partners. As the founder of Ariad Partners, Brenda and her team work with growth-oriented companies to increase […]
In marketing, there’s always the latest buzzword that gets marketers in a tizzy. Whereas “word of mouth” was hot a few years ago, we’re now hearing a lot about “referral marketing.” I talked to Matt Roche, CEO of Extole, a company that powers referral marketing programs for some well-known brands, to get the scoop. The […]
Unless you’ve been living under a rock for the past decade, you know that LinkedIn has risen to the top of the social media pile to become the grown-ups version of Facebook. The recent changes introduced on LinkedIn are a boon to marketers and especially to content sharers. If you like using Facebook for business […]
Content marketing is a long-term investment in your company’s future, and a major strategy for gathering business leads. It would be a shame if you invested heavily in content marketing, and then saw a low return on your investment. Your content marketing ROI is the single most important factor in determining how much of your […]
Do you believe you’re doing everything you can to generate more business leads and grow your brand. Yes, you’re adding posts regularly to your blog, sending out targeted emails and keeping your website high in the rankings. But there’s more to inbound marketing than pitching a gigantic virtual tent and waiting to see who drops by. […]
A landing page is the first impression visitors get of your website. Since it’s difficult to change anyone’s first impression, you need to put your best efforts into designing a landing page that turns heads, and turns visitors into customers. Some of you may remember the old days, when people interacted face-to-face, and there was […]
These days, everyone from your dentist to your favorite brew pub is using social media for business. If you haven’t jumped on the bandwagon as of yet, you may think the fact that “everyone is doing it” is reason enough. I caution you to think twice before embarking on this long journey. It isn’t to […]
