Over the last two weeks, we’ve discussed the elements of a successful landing page and how to define your landing page goals. This week, we dive into the creation process of your landing page. You’re ready to create your next campaign, but where do you start? How do you capture your reader’s attention so you’re […]
In last week’s post, we gave you the five steps to having a successful landing page. This week, we’ll discuss the first step, how to define your landing pages goals and metrics. Before you can create any new campaign, you need to know why you’re starting it. Having a clear set of goals is the […]
It’s one of the hardest, most confusing parts of lead generation: Creating stellar landing pages and then testing and optimizing them. How do you know what’s working? How do you know what’s bringing you new leads? How can you optimize your landing pages to convert more visitors into high-quality contacts? At Ariad Partners, we hear […]
These six ways to use technology for lead generation all work to get the most out of your website and personnel. Incorporating all these elements into your larger strategy can create a self-sustaining model that builds your client base for years. Landing Page Contact Forms Adding a contact form to your website landing pages, including […]
In today’s data-driven world, there is a wealth of data available to you. Knowing which metrics matter, and which you can safely ignore, isn’t always easy. What figures paint an accurate picture of the buying process? Which numbers have a direct impact on the success of your inbound marketing strategy? Knowing what to measure for […]
Data-driven marketing isn’t a competitive advantage anymore. It’s the baseline. The real question isn’t whether to use data. It’s whether you’re paying attention to the right data. B2B companies in particular tend to drown in available metrics while missing the signals that actually predict pipeline and revenue. Here are the nine sources of marketing data […]
This month, we’re celebrating the mothers in our lives. It’s an annual tradition where we get to take a step back and look at all that our mom did for us. She cooked our meals. She washed our clothes (even when they were covered in mud.) She dried our tears. And, she taught us how […]
Did you know that to write a quality blog post, the average blogger spends one to two hours on the content? That’s according to a recent survey of bloggers done by OrbitMedia. That overwhelms a lot of business owners. You’re already struggling to find enough hours in the day, how can you afford to spend […]
Ah, leads. They’re your best friend and your worst nightmare. We’ve all wasted time chasing the wrong leads, so it’s understandable that thinking about them would cause some stress. But when they’re the right leads, life is good. Let’s focus on a few strategies to get better leads into your sales funnel so you spend […]
Did you know that SaaS is growing three times faster than software? That’s according to Bjoern Lasse Herrmann from Compass. Although promising for future growth, the momentum being seen by the SaaS market comes with its fair share of challenges. Here are some of the biggest sales challenges for SaaS businesses and how your company […]
