How to A/B Test Your Hypothesis

This is the last post in our series of five steps to landing page success. Let’s do a quick recap of what we’ve covered so far: Starting by defining your landing page goals and metrics Then creating a successful landing page (and what that looks like) Measuring the performance of your landing page Then creating […]

How to Create a Test Hypothesis for Landing Page Optimization

Up until now, we’ve discussed how to define your landing page goals, how to create a successful landing page, and how to measure landing page performance. This week, we continue in the five step landing page process with how to create a test hypothesis for landing page optimization. Remember your fifth grade science fair project? You had […]

How to Measure Landing Page Performance

In week one, we looked at the ingredients needed for a successful landing page. So far we’ve covered how to define your landing page goals and how to create a successful landing page. This week, we’ll talk about how to measure your landing page’s performance. Page performance is one of the most exciting parts of […]

How to Create a Successful Landing Page

Over the last two weeks, we’ve discussed the elements of a successful landing page and how to define your landing page goals. This week, we dive into the creation process of your landing page. You’re ready to create your next campaign, but where do you start? How do you capture your reader’s attention so you’re […]

How to Define Your Landing Page Goals and Metrics

In last week’s post, we gave you the five steps to having a successful landing page. This week, we’ll discuss the first step, how to define your landing pages goals and metrics. Before you can create any new campaign, you need to know why you’re starting it. Having a clear set of goals is the […]

5 Step Landing Page Process: An Overview

It’s one of the hardest, most confusing parts of lead generation: Creating stellar landing pages and then testing and optimizing them. How do you know what’s working? How do you know what’s bringing you new leads? How can you optimize your landing pages to convert more visitors into high-quality contacts? At Ariad Partners, we hear […]

Optimizing Your Site for Conversion

Your business website is up and running, but are you optimizing your site for conversion of these visitors into leads? Follow these steps to make immediate improvements. Craft Content for Conversion Having a clear picture of your company’s strengths and the value your service or product gives clients is essential for creating website content geared […]

Mapping it Out: Improving Your Lead Generation Strategy

Improving your lead generation strategy requires a multi-faceted approach to your company’s inbound marketing efforts. If you built it well, you will soon see qualified lead numbers rise. Know Your Target Markets In 2015, businesses are allocating hundreds of billions of dollars to market online with the goals of increasing website traffic and generating new leads, […]

6 Ways to Use Technology for Lead Generation

These six ways to use technology for lead generation all work to get the most out of your website and personnel. Incorporating all these elements into your larger strategy can create a self-sustaining model that builds your client base for years. Landing Page Contact Forms Adding a contact form to your website landing pages, including […]

What to Measure for Inbound Marketing Success

In today’s data-driven world, there is a wealth of data available to you. Knowing which metrics matter, and which you can safely ignore, isn’t always easy. What figures paint an accurate picture of the buying process? Which numbers have a direct impact on the success of your inbound marketing strategy? Knowing what to measure for […]