Data-driven marketing isn’t a competitive advantage anymore. It’s the baseline. The real question isn’t whether to use data. It’s whether you’re paying attention to the right data. B2B companies in particular tend to drown in available metrics while missing the signals that actually predict pipeline and revenue. Before diving into the sources, it helps to […]
Did you know that to write a quality blog post, the average blogger spends one to two hours on the content? That’s according to a recent survey of bloggers done by OrbitMedia. That overwhelms a lot of business owners. You’re already struggling to find enough hours in the day, how can you afford to spend […]
Ah, leads. They’re your best friend and your worst nightmare. We’ve all wasted time chasing the wrong leads, so it’s understandable that thinking about them would cause some stress. But when they’re the right leads, life is good. Let’s focus on a few strategies to get better leads into your sales funnel so you spend […]
Did you know that SaaS is growing three times faster than software? That’s according to Bjoern Lasse Herrmann from Compass. Although promising for future growth, the momentum being seen by the SaaS market comes with its fair share of challenges. Here are some of the biggest sales challenges for SaaS businesses and how your company […]
For years it was standard practice: handing out free trials like they were candy and it was Halloween. Now, more SaaS producers are shifting gears and taking a step back from the Free Trial and Freemium models. Are they really working? The Problem With Free Trials Free trials are so common these days that consumers […]
Social media strategy differs for every type of business. Technology companies require a different approach from, say, your typical shoe store. Here are some recommendations for social media strategy for technology companies to help you optimize your social media strategy for best results. First, Why You Need a Strategy Strategy, you say, why bother with […]
Sales and marketing teams are notorious for working independently toward a common goal. To align your sales team with your marketing strategies, here are five tasks they need to know. Market Research. A little bit of market research goes a long way in the sales world. Your top salesman will have a significantly harder time […]
Guest blogging is one of the best and easiest ways to spread the word about your business. When done right, it’s highly effective. When done wrong, you risk losing your opportunity with the readers. Here are a few tips to help you write a killer guest blog post. Get to Know the Audience Before you […]
The best SEO tools for 2026 cover four jobs: keyword and question research, technical auditing, performance measurement, and AI search visibility tracking. Ranking in Google is no longer the whole game. Buyers now research in ChatGPT, Gemini, Perplexity, and Google AI Overviews, so your toolkit needs to measure where AI engines cite you, not just […]
Let’s make 2015 the year you nail your inbound marketing strategy! To get you started, here are some resolutions you can add to your list. Resolution #1: I Will Better Qualify My Leads Getting a “ton of leads” isn’t as awesome as it sounds…if they’re not qualified. Every content marketing offer you create should be […]
