Tired of the constant changes Google’s been making lately? Yeah, sometimes I am, too. It seems like the search engine mogul has tweaked everything from its algorithms to ranking in-depth articles above other results over the past few months. But nothing has compared to its latest change. A few years ago, Google encrypted searches for […]
When it comes to excuses from the sales team about inbound marketing, we’ve heard them all. If you have people on your team that say they want to attract leads and increase conversion rates but don’t want to do inbound marketing, these lame excuses may already be familiar to you. 1. We’re a B2B business […]
Last week, one of the biggest proponents of search engine optimization, SEOMoz, announced that they were rebranding their company and becoming Moz, a provider of analytical tools to help people in their inbound marketing endeavors. The writing had been on the walls for some time, I think. Rand Fishkin posted a Whiteboard Friday video blog […]
If you asked me what was the single most important thing that you could do right now to improve your SEO, I’d say make sure you are set up for Google Authorship. Hands down. Period. Full Stop. End of story. See, we’ve come to expect certain things to always be true. One of those was […]
For every client we take on, regardless of what they come to us for, we do a survey of their employees, some of their clients, and if possible, a couple of their prospects. There is no better way to find out a whole lot of information quickly, including: Strengths and weaknesses of the company and […]
In our last post, we discussed how mastering the top of the funnel (TOFU) is crucial to attracting your prospects to your website and generating leads. Once you’ve generated some leads, you need to nurture, qualify and convert marketing leads into sales qualified opportunities. That’s where the middle of the funnel (MOFU) comes in. MOFU activities […]
Next year will be here before we know it bringing with it a new opportunity for engaging your business in the social media sphere. In fact, we’re going to go ahead and say you should make strengthening your social media presence your top New Year’s resolution. We could cite many reasons why your business needs social […]
We know this might be going out on a limb here, but we think Shakespeare might have been wrong. “What’s in a name? A rose by any other name would smell as sweet,” declared Juliet from the balcony as she pined for her star-crossed lover, Romeo. But when it comes to SEO and keywords, a […]
Company Blog – Time to Get Started Today’s consumers go to the web before they go anywhere else to learn about businesses and business opportunities. You know this, and so you developed a dynamic, engaging website to greet these clients when they arrive. However, a lot of businesses have yet to start a company blog […]
Some things simply never go out of style, like the little black dress, for instance. It’s versatile, looks great dressed up or down, and works for any occasion. In marketing, the email list is the little black dress that never goes out of style. You can tweak emails to suit any purpose and know you’ll […]
