Some things simply never go out of style, like the little black dress, for instance. It’s versatile, looks great dressed up or down, and works for any occasion. In marketing, the email list is the little black dress that never goes out of style. You can tweak emails to suit any purpose and know you’ll […]
When we listed the 16 bad sales habits customers want your sales people to stop, it revealed some fairly common mistakes in communications. You can probably identify your company’s sales people who continually engage in each of them. You might use a few of these bad sales habits yourself. The book What Got You Here […]
Landing Pages – Planning for Success When you host a party, you include an RSVP so you can plan. Knowing how many guests will attend means you know how much food to prepare, how much wine to buy and how many chairs to set up. Fail to include the RSVP and you have to plan […]
Do you know where your online readers are in your typical customers’ buying journey? Inbound or content marketing on a business blog or website works to attract potential customers but it depends on how well you connect to customers at the right time with the right words that inspire action. Just as it’s important to […]
How can you adjust your blog strategies if your business needs to reach different customer segments? Let’s say you sell accounting software to big businesses, small businesses and freelancers. Clearly, you wouldn’t want to send the same marketing message to all of these groups, as it can be confusing. Sending a mixed message turns off […]
Are you a purposeful leader? If so, you’re in the minority. According to a 10-year research project, only 10% of managers are purposefully engaged, highly focused and energetic. This is according to Heike Bruch’s and Sumantra Ghoshal’s study, published in A Bias for Action, (Harvard Business Press, 2004). “By its very nature, a manager’s job […]
As a business leader, you know what to do, but are you actually doing it? Knowing vs doing becomes a struggle when day-to-day business requires triage – putting off some priorities in favor of others. Only about 10 percent of managers work purposefully to complete important tasks, according to a 10-year study of managerial behavior […]
The first thing I do in any almost any new client engagement is survey their clients and employees. It’s critical to getting the information I need to get the results the client wants. It immediately tells me if the client is living their brand promise, if there are customer service issues that need to be […]
Let me ask you about your business: Do you have an accountability plan that people follow? Does everyone know what their priorities are? Is everyone aligned with their priorities, do they know why they are doing what they do? Why is it that we put so much energy into things that aren’t important, just to […]
If your company is growing, it probably has well-established priorities. The organization that understands and acts upon its top five priorities is one that progresses and grows. As a business leader, how are you growing your company? You need to keep each person working in the company focused. It’s harder to do once a company […]
