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Archive for category: Blog

Email Etiquette: Do We Need a Few Rules?

May 18, 2012May 18, 2012 Blogby Kristy McNett, Managing Owner

Email Etiquette: 5 Tips To Stop Email Overload Information overload is an understatement. I hear complaints every day from clients: people are drowning in email. I’m wondering if there’s any sort of email etiquette for offices to follow. I read somewhere a statistic that the average 17th century Frenchman had as much information stored in […]

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https://ariadpartners.com/wp-content/uploads/2012/05/Email.jpg 346 347 Kristy McNett, Managing Owner https://ariadpartners.com/wp-content/uploads/2026/03/logo-AP-1030x385.jpg Kristy McNett, Managing Owner2012-05-18 11:01:392026-03-26 20:48:34Email Etiquette: Do We Need a Few Rules?

How Is a Rock Star Like a Business Entrepreneur?

May 4, 2012May 4, 2012 Blogby Kristy McNett, Managing Owner

It’s funny how you can pick up lessons on leadership and entrepreneurs from all sorts of people, isn’t it? Leadership expert Steve Farber (@stevefarber) sent me this YouTube video of Jay Jay French, founder of the band Twisted Sister. This so-called “glam metal” band started in New Jersey in 1972 and is still performing. Now, […]

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https://ariadpartners.com/wp-content/uploads/2012/05/Business-Entrepreneur.jpg 480 640 Kristy McNett, Managing Owner https://ariadpartners.com/wp-content/uploads/2026/03/logo-AP-1030x385.jpg Kristy McNett, Managing Owner2012-05-04 13:55:002023-03-29 03:45:11How Is a Rock Star Like a Business Entrepreneur?

Business Growth: Progress not Perfection

April 30, 2012April 30, 2012 Blogby Kristy McNett, Managing Owner

Business Growth – Don’t let perfect be the enemy of progress. I like this saying. It’s actually a distortion of Voltaire, who once said, “The best is the enemy of the good.” Do not approach your business growth with the idea of perfection. It’s something that I think every business leader needs to keep in mind. Often, […]

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https://ariadpartners.com/wp-content/uploads/2012/04/Business-Perfection-bs.jpg 376 319 Kristy McNett, Managing Owner https://ariadpartners.com/wp-content/uploads/2026/03/logo-AP-1030x385.jpg Kristy McNett, Managing Owner2012-04-30 11:44:002023-03-29 03:45:11Business Growth: Progress not Perfection

Leading People: When Success Breeds Mediocrity

April 5, 2012April 5, 2012 Blogby Kristy McNett, Managing Owner

When it comes to leading people, I am disturbed by complacency. And mediocrity. I don’t know why it surprises me, because it’s so common in business organizations, but it does. What disturbs me most is when complacency comes disguised as success. Here’s what I hear: some business leaders are telling me their business is actually […]

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How to Convert Leads into Customers in the Mid-Funnel Stage

December 20, 2011December 20, 2011 Blogby Kristy McNett, Managing Owner

Companies like Starbucks, Nokia, P&G, and BMW are using social media to transform the way they innovate. Starbucks launched My Starbucks Idea, a website to crowdsource ideas for their products, customer experience, and social responsibility programs using Force.com, a cloud computing application offered by customer relationship management (CRM) and cloud computing juggernaut Salesforce.com. Starbucks has […]

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https://ariadpartners.com/wp-content/uploads/2011/12/Social-media-for-public-relations1.jpg 305 600 Kristy McNett, Managing Owner https://ariadpartners.com/wp-content/uploads/2026/03/logo-AP-1030x385.jpg Kristy McNett, Managing Owner2011-12-20 17:13:002026-03-26 20:47:46How to Convert Leads into Customers in the Mid-Funnel Stage

3 Key Elements of a Quality Lead

November 15, 2011November 15, 2011 Blogby Kristy McNett, Managing Owner

According to insights for Lead Generation in 2011 from Marketo, companies that wish to stay ahead of the competition will continue to mature their lead generation capabilities, such as adding lead scoring and improving the data quality. However, without capturing key information, there’s no chance to initiate lead scoring or improve lead nurturing campaigns. So, […]

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Klout and Your Privacy – Some Very Disturbing Developments

October 28, 2011October 28, 2011 Blogby Kristy McNett, Managing Owner

Danny Brown had an excellent post yesterday about some recent changes to Klout. One of the most disturbing is the information exchange with Facebook. If your family and friends comment or “Like” something on a public profile on Facebook, Klout will create a profile for that person, even if their profile is not set to […]

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https://ariadpartners.com/wp-content/uploads/2011/10/Private-Keep-Out.jpg 300 400 Kristy McNett, Managing Owner https://ariadpartners.com/wp-content/uploads/2026/03/logo-AP-1030x385.jpg Kristy McNett, Managing Owner2011-10-28 13:41:002023-03-29 03:45:11Klout and Your Privacy – Some Very Disturbing Developments

You Only Launch Once: Get Your Product Launch Right The First Time

October 14, 2011October 14, 2011 Blogby Kristy McNett, Managing Owner

Agile development can be fantastic. When executed properly, with engaged managers or product owners, it can lead to a steady cycle of new features, feedback, changes and growth. So watching Google+ has been intriguing as it releases a fairly steady stream of new features. Today, Vic Gundotra, Senior VP of Engineering and man behind Google+ […]

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https://ariadpartners.com/wp-content/uploads/2011/10/Rocket-Launch.jpg 282 425 Kristy McNett, Managing Owner https://ariadpartners.com/wp-content/uploads/2026/03/logo-AP-1030x385.jpg Kristy McNett, Managing Owner2011-10-14 14:16:002023-03-29 03:45:12You Only Launch Once: Get Your Product Launch Right The First Time

How Ariad Partners Achieved HubSpot Certified Partner Status

October 11, 2011October 11, 2011 Blogby Kristy McNett, Managing Owner

For Immediate Release: Leesburg, VA, October, 11, 2011 – Ariad Partners, a strategic marketing and business development consultancy that serves B2B and B2G technology and professional service firms, is now a Certified HubSpot Partner. HubSpot software is an all-in-one inbound marketing platform that simplifies and coordinates online marketing activities to include: blogging, social media, analytics, […]

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https://ariadpartners.com/wp-content/uploads/2011/10/hubspot-silver-partner.jpg 127 378 Kristy McNett, Managing Owner https://ariadpartners.com/wp-content/uploads/2026/03/logo-AP-1030x385.jpg Kristy McNett, Managing Owner2011-10-11 15:30:002026-03-26 12:15:52How Ariad Partners Achieved HubSpot Certified Partner Status

Google Plus is here. Whatever happened to Google Wave?

July 29, 2011July 29, 2011 Blogby Kristy McNett, Managing Owner

Maybe it’s just me, but I find this funny. I’ve been looking at Google Wave, Buzz and Plus, trying to analyze what Google did right and what they did wrong with each application and product launch, what they learned, and how that informed or impacted the successive applications. I noticed that Google’s corporate timeline makes […]

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https://ariadpartners.com/wp-content/uploads/2011/07/Google-Wave-Search-Screen.png 835 1439 Kristy McNett, Managing Owner https://ariadpartners.com/wp-content/uploads/2026/03/logo-AP-1030x385.jpg Kristy McNett, Managing Owner2011-07-29 13:58:002026-03-27 00:28:08Google Plus is here. Whatever happened to Google Wave?
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