When it comes to leading people, I am disturbed by complacency. And mediocrity. I don’t know why it surprises me, because it’s so common in business organizations, but it does. What disturbs me most is when complacency comes disguised as success. Here’s what I hear: some business leaders are telling me their business is actually […]
Companies like Starbucks, Nokia, P&G, and BMW are using social media to transform the way they innovate. Starbucks launched My Starbucks Idea, a website to crowdsource ideas for their products, customer experience, and social responsibility programs using Force.com, a cloud computing application offered by customer relationship management (CRM) and cloud computing juggernaut Salesforce.com. Starbucks has […]
According to insights for Lead Generation in 2011 from Marketo, companies that wish to stay ahead of the competition will continue to mature their lead generation capabilities, such as adding lead scoring and improving the data quality. However, without capturing key information, there’s no chance to initiate lead scoring or improve lead nurturing campaigns. So, […]
Danny Brown had an excellent post yesterday about some recent changes to Klout. One of the most disturbing is the information exchange with Facebook. If your family and friends comment or “Like” something on a public profile on Facebook, Klout will create a profile for that person, even if their profile is not set to […]
Agile development can be fantastic. When executed properly, with engaged managers or product owners, it can lead to a steady cycle of new features, feedback, changes and growth. So watching Google+ has been intriguing as it releases a fairly steady stream of new features. Today, Vic Gundotra, Senior VP of Engineering and man behind Google+ […]
For Immediate Release: Leesburg, VA, October, 11, 2011 – Ariad Partners, a strategic marketing and business development consultancy that serves B2B and B2G technology and professional service firms, is now a Certified HubSpot Partner. HubSpot software is an all-in-one inbound marketing platform that simplifies and coordinates online marketing activities to include: blogging, social media, analytics, […]
Maybe it’s just me, but I find this funny. I’ve been looking at Google Wave, Buzz and Plus, trying to analyze what Google did right and what they did wrong with each application and product launch, what they learned, and how that informed or impacted the successive applications. I noticed that Google’s corporate timeline makes […]
Social media marketing, as you know, is about building relationships rather than shouting to an audience, about long-term credibility rather than quick, flashy attention-getting stunts. It pays to put long-term effort into your social media presence, but that doesn’t mean you can’t also use it to make a big splash for a special occasion. And […]
