Marketing is an essential part of running a successful business. In fact, business and management expert Peter Drucker once said, “Business has only two functions — marketing and innovation.” Different types of marketing strategies and campaigns have different levels of effectiveness: some marketing strategies are more expensive with very little measurable effect, while others are […]
Given the rise of the use of smartphones and better Internet connectivity almost everywhere, local search has grown significantly, and most businesses today needs to optimize their online presence for local searches. Local SEO is all about providing relevant results to the searcher based on her location. If you input “best coffee house” in your […]
Even if you’re new to content marketing, you’re probably familiar with two companies that are leading the industry in conversion rate optimization (CRO): Unbounce and KISSmetrics. These organizations have mastered the art of using analytics and user behaviors to improve the performance of their site content. Figuring out what visitors are seeking and providing them […]
You did your sales and marketing planning for the year and now you’re generating leads to meet revenue goals, right? Or, are you still wondering how to figure out how many sales you need or leads you need in order to achieve your revenue objectives?, Are you generating sufficient leads to enable you to drive […]
This is the final post in a series of four that explains the benefit of subcontracting on government contracts, how to market to contractors, and how to network with them. This post will provide tips for better selling your services to government contractors. The more you think about it, the more appealing subcontracting is. Once you’ve proven […]
If the last few posts I’ve written have convinced you of the benefits to working as a subcontractor on government projects and you’ve begun your marketing to contractors. You’re now ready to begin networking with other government contractors in the hopes of being hired as a subcontractor.
In the first post of this series, I discussed why you should consider subcontracting with other government contractors as a way to increase revenue and jobs, as well as to network with other professionals. In this post, I’ll cover how you can market yourself so that contractors know of your specific skillset and can easily […]
Selling to the government can be lucrative, but the land of government contracting is ripe with competition. It can be a true challenge to win a bid as a prime contractor. There are other ways to break into government contracting or increase your revenue from government contracts that don’t involve you winning a bid as […]
Ever notice how some products just don’t get it? The tools and solutions they propose seem to be a good fit but as you dig into the demos and details, you realize they’re more work than they’re worth. That was the case for the team at GuavaBox, an inbound marketing agency. The team ended up […]
