Archive for category: Blog

Free Trial vs Freemium: Which Model Drives More SaaS Growth?

, , by Kristy McNett, Managing Owner

For years it was standard practice: handing out free trials like they were candy and it was Halloween. Now, more SaaS producers are shifting gears and taking a step back from the Free Trial and Freemium models. Are they really working? The Problem With Free Trials Free trials are so common these days that consumers […]

Read more →

The 8 Best SEO Tools for Any Business

, , by Kristy McNett, Managing Owner

The best SEO tools for 2026 cover four jobs: keyword and question research, technical auditing, performance measurement, and AI search visibility tracking. Ranking in Google is no longer the whole game. Buyers now research in ChatGPT, Gemini, Perplexity, and Google AI Overviews, so your toolkit needs to measure where AI engines cite you, not just […]

Read more →