Continuously generating new leads is key to a profitable B2B business. The more leads you receive, the more opportunities you’ll have to create and close deals for your product or service. However, if the leads you’re working with are not qualified to purchase, your sales team could be wasting their time targeting the wrong prospects— […]
Marketing teams whose primary focus is on the number of new leads generated for their website are often met with disgruntled sales reps that challenge the quality of those produced leads. Without a clear definition of what qualifies as a “good fit lead,” marketing and sales teams will continue to be at odds, causing hot […]
There isn’t a one-size-fits-all approach to improving employee engagement and productivity. If your company wants to move the needle, you must consider a broad range of employee engagement solutions. However, it doesn’t end there; you’ll need to adjust them to meet your specific needs to achieve the most benefits for your company and your employees. […]
Once you launched your business, you realized that being an entrepreneur takes considerable time and effort. From the start, you wore many hats – from sales and marketing to finance and customer support. You were virtually a one-person show focused on survival. The time has come to take the next steps and grow your business, […]
As you begin to fill your CRM with leads and opportunities, the need for a solid lead-nurturing strategy becomes more apparent. Allowing “bad timing” or “not-ready” leads to fall by the wayside could result in the loss of future revenue for your business. In this article, we’ll discuss lead nurturing best practices to keep your […]
The most successful B2B companies use relationship selling to increase sales — focusing on client relationships and providing value. Relationship selling is a “customer-centric” sales mentality, where the sales rep develops a relationship with the prospect providing value and assistance throughout each stage of their buying journey. Unlike the traditional transactional sale, where the product […]
As described by Investopedia, value is the monetary, material, or assessed worth of an asset, good, or service. In the business-to-business (B2B) world, it’s what everyone desires. Think about it… let’s assume that your software-as-a-service (SaaS) business provides companies with customer relationship management (CRM) software. To gain and keep a competitive edge, you need a […]
The past few years have been unlike any other, in recent history, and if you’re like many other small and medium-sized businesses (SMBs) you’re looking for ways to give your revenue a boost without breaking the bank. Look no further… in this article, we’ll discuss how SMBs can benefit from inbound marketing. While it’s not […]
How can you know for sure you’re getting the best out of your website or Facebook page? No matter what tools you’re using, the statistics say the same: content marketing is the most powerful booster for your business. 85% of marketers worldwide use it to get more traffic and sales. And it’s not that much […]
For years it was standard practice: handing out free trials like they were candy and it was Halloween. Now, more SaaS producers are shifting gears and taking a step back from the Free Trial and Freemium models. Are they really working? The Problem With Free Trials Free trials are so common these days that consumers […]
