How can you know for sure you’re getting the best out of your website or Facebook page? No matter what tools you’re using, the statistics say the same: content marketing is the most powerful booster for your business. 85% of the marketers worldwide use it to get more traffic and sales. And it’s not that much about what you’re selling, but how you’re selling it.
The greatest advantage of moving your business online is that it costs 62% less than offline marketing, and gets you 3 times more leads. This means considerably less money invested, and more interest from your clients – we’d say it’s a hell of a trade!
Going back to how to sell your content, your best bet is infographics. They are designed in an easy-to-read manner, presenting only the essentials. As a matter of fact, users are 30 times more likely to “scan” an infographic than read an article. This is why they are liked and shared on social media three times more than any other type of content.
Another useful tool that can boost your sales are blogs. They have been rated as 5th the most trusted source for information on the web, so if you haven’t thought of having one so far, now it’s the best time to start!
If you have already started one, keep in mind that the posts with images have a 94% higher rate of visitors. Regarding the word count, the articles below 1000 words get the most views, while those above are shared more often.
The third preference for users are videos. Adding them to your website can increase the organic traffic by 157%. The professionals support the idea, and Syndacast foresees a 74% prevalence for this type of traffic by the end of 2017.
The most effective videos are those showing testimonials (51%), tutorials and how-to (50%), and demonstration videos (49%).
Best of lucks with implementing these tips and skyrocketing your business!
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