The business press loves to attack big corporations and point out CEO mistakes which cause earnings to slip. I’m cautious about negative hype because journalists know bad news sells better than good news. Yet it’s crucial to pay attention to the CEO mistakes journalists love to point out. When Microsoft, Google, and other huge corporations […]
https://ariadpartners.com/wp-content/uploads/2012/08/One-way-sign-freedigitalphotos.net_.jpg300400Kristy McNett, Managing Ownerhttps://ariadpartners.com/wp-content/uploads/2026/03/logo-AP-1030x385.jpgKristy McNett, Managing Owner2012-08-24 06:42:112023-10-27 10:24:07CEO Mistakes: What Big Corporations Can Teach Us About Communications
We see what we expect to see. It’s a well-documented psychological phenomenon. We have virtual blind spots that are created by our brains when something appears that is not expected. As business leaders, we become so passionately entrenched in our strategic vision that we can fail to see evolving trends. James Kerr writes about Business […]
https://ariadpartners.com/wp-content/uploads/2026/03/logo-AP-1030x385.jpg00Kristy McNett, Managing Ownerhttps://ariadpartners.com/wp-content/uploads/2026/03/logo-AP-1030x385.jpgKristy McNett, Managing Owner2012-08-10 06:00:442026-03-26 20:47:54Business Blind Spots and How to Avoid Them
What lessons in leadership are left to us by Sally Ride, the first female American astronaut to be launched into space? She died July 23, 2012 at 61 of pancreatic cancer. She was president and CEO of Sally Ride Science, a company she co-founded in 2001 to improve science education for kids, which she called […]
In reflecting about our Dogfish Head Brewery tour, I was impressed with everything about the company, down to the creative use of fonts on the utility cupboards. To me, it embodies the essence of small business strategy, marketing, branding, and customer experiences. They live their strategic story. It’s not just the beer they produce. It’s […]
About a week or two before our annual trip to the Delaware seashore, my husband starts getting excited. It’s not just the promise of sand, sun, and the boardwalks. You see, he’s a huge beer aficionado with his particular favorite being Dogfish Head Brewery. Dogfish Head Brewery is based in Milton, DE with a great brewpub very […]
https://ariadpartners.com/wp-content/uploads/2026/03/logo-AP-1030x385.jpg00Kristy McNett, Managing Ownerhttps://ariadpartners.com/wp-content/uploads/2026/03/logo-AP-1030x385.jpgKristy McNett, Managing Owner2012-07-27 21:00:252023-04-23 14:58:31Dogfish Head Brewery: What Happens When You Hire the Right People
What lessons can we learn about leadership and Joe Paterno? I’m a Penn State grad. I was a huge fan of Joe Paterno and had looked at him as someone to emulate. Like so many others who graduated from PSU, the Penn State child sex abuse scandal hit me hard. Jerry Sandusky truly deserves to be […]
https://ariadpartners.com/wp-content/uploads/2012/07/JoePaterno1.png308242Kristy McNett, Managing Ownerhttps://ariadpartners.com/wp-content/uploads/2026/03/logo-AP-1030x385.jpgKristy McNett, Managing Owner2012-07-25 19:17:322023-03-29 03:45:11Leadership and Joe Paterno: “Success with Dishonor”
Businesses are just starting to use social media as a key strategy for growth. Some are hesitant, however. I don’t think social business is ever going away, although the tools are rapidly changing. Many small businesses aren’t clear which tactics are best for their company, and how to get the most out of their social […]
https://ariadpartners.com/wp-content/uploads/2012/07/SocialMediaImportance.png337619Kristy McNett, Managing Ownerhttps://ariadpartners.com/wp-content/uploads/2026/03/logo-AP-1030x385.jpgKristy McNett, Managing Owner2012-07-20 05:51:122023-03-29 03:45:11Smart Companies Are Starting to Get Social
Microsoft’s CEO Steve Ballmer seems to be taking the spot of Steve Jobs for bad leadership, but without all the charm and genius-like persona of Steve J. While it’s always easy to take pot shots at the biggies with billions, how are the leadership mistakes of Ballmer relevant to entrepreneurs and small biz leaders? Vanity […]
https://ariadpartners.com/wp-content/uploads/2026/03/logo-AP-1030x385.jpg00Kristy McNett, Managing Ownerhttps://ariadpartners.com/wp-content/uploads/2026/03/logo-AP-1030x385.jpgKristy McNett, Managing Owner2012-07-17 06:18:152023-10-27 10:23:15Bad Leadership: What Small Businesses Can Learn from Microsoft
What if there were some sort of Miracle-Gro to accelerate your business growth? Recently I came across some statistics, and I was really surprised. It was about athletes. When an athlete starts marking down his or her achievements regularly, his success gets at least 20% greater! No extra trainings, no new equipment… nothing else changes […]
You’ve more than likely known for some time now that social sites and social networking aren’t just for chit-chatting. Used wisely, they’re a gold mine for businesses: for sales and marketing, as well as for managing customer relationships and company reputation. Like many business leaders, however, it’s confusing to know just how to participate successfully […]
https://ariadpartners.com/wp-content/uploads/2012/06/SocialMedia.jpg282425Kristy McNett, Managing Ownerhttps://ariadpartners.com/wp-content/uploads/2026/03/logo-AP-1030x385.jpgKristy McNett, Managing Owner2012-07-09 10:00:002023-03-29 03:45:11The Risk of Social Media Marketing for Executives
CEO Mistakes: What Big Corporations Can Teach Us About Communications
The business press loves to attack big corporations and point out CEO mistakes which cause earnings to slip. I’m cautious about negative hype because journalists know bad news sells better than good news. Yet it’s crucial to pay attention to the CEO mistakes journalists love to point out. When Microsoft, Google, and other huge corporations […]
Business Blind Spots and How to Avoid Them
We see what we expect to see. It’s a well-documented psychological phenomenon. We have virtual blind spots that are created by our brains when something appears that is not expected. As business leaders, we become so passionately entrenched in our strategic vision that we can fail to see evolving trends. James Kerr writes about Business […]
Lessons in Leadership from Sally Ride
What lessons in leadership are left to us by Sally Ride, the first female American astronaut to be launched into space? She died July 23, 2012 at 61 of pancreatic cancer. She was president and CEO of Sally Ride Science, a company she co-founded in 2001 to improve science education for kids, which she called […]
Strategic Story: Off-centered Stuff for Off-centered People
In reflecting about our Dogfish Head Brewery tour, I was impressed with everything about the company, down to the creative use of fonts on the utility cupboards. To me, it embodies the essence of small business strategy, marketing, branding, and customer experiences. They live their strategic story. It’s not just the beer they produce. It’s […]
Dogfish Head Brewery: What Happens When You Hire the Right People
About a week or two before our annual trip to the Delaware seashore, my husband starts getting excited. It’s not just the promise of sand, sun, and the boardwalks. You see, he’s a huge beer aficionado with his particular favorite being Dogfish Head Brewery. Dogfish Head Brewery is based in Milton, DE with a great brewpub very […]
Leadership and Joe Paterno: “Success with Dishonor”
What lessons can we learn about leadership and Joe Paterno? I’m a Penn State grad. I was a huge fan of Joe Paterno and had looked at him as someone to emulate. Like so many others who graduated from PSU, the Penn State child sex abuse scandal hit me hard. Jerry Sandusky truly deserves to be […]
Smart Companies Are Starting to Get Social
Businesses are just starting to use social media as a key strategy for growth. Some are hesitant, however. I don’t think social business is ever going away, although the tools are rapidly changing. Many small businesses aren’t clear which tactics are best for their company, and how to get the most out of their social […]
Bad Leadership: What Small Businesses Can Learn from Microsoft
Microsoft’s CEO Steve Ballmer seems to be taking the spot of Steve Jobs for bad leadership, but without all the charm and genius-like persona of Steve J. While it’s always easy to take pot shots at the biggies with billions, how are the leadership mistakes of Ballmer relevant to entrepreneurs and small biz leaders? Vanity […]
Can Your Business Growth Rapidly Accelerate?
What if there were some sort of Miracle-Gro to accelerate your business growth? Recently I came across some statistics, and I was really surprised. It was about athletes. When an athlete starts marking down his or her achievements regularly, his success gets at least 20% greater! No extra trainings, no new equipment… nothing else changes […]
The Risk of Social Media Marketing for Executives
You’ve more than likely known for some time now that social sites and social networking aren’t just for chit-chatting. Used wisely, they’re a gold mine for businesses: for sales and marketing, as well as for managing customer relationships and company reputation. Like many business leaders, however, it’s confusing to know just how to participate successfully […]