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Blog

Baboon-alpha-leader

Bad Leadership and the Baboon in the Corner Office

September 12, 2012September 12, 2012 Blogby Kristy McNett, Managing Owner

What can we learn from bad leadership and CEO failures? Most newly appointed leaders start out looking pretty good. Yet behind every failed business is an example of bad leadership. The human animal resembles baboons who live and work in small groups where they seek out an alpha male to provide  safety and security. As […]

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Business Blind Spots and How to Avoid Them

August 10, 2012August 10, 2012 Blogby Kristy McNett, Managing Owner

We see what we expect to see. It’s a well-documented psychological phenomenon. We have virtual blind spots that are created by our brains when something appears that is not expected. As business leaders, we become so passionately entrenched in our strategic vision that we can fail to see evolving trends. James Kerr writes about Business […]

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Joe Paterno

Leadership and Joe Paterno: “Success with Dishonor”

July 25, 2012July 25, 2012 Blogby Kristy McNett, Managing Owner

What lessons can we learn about leadership and Joe Paterno? I’m a Penn State grad. I was a huge fan of Joe Paterno and had looked at him as someone to emulate. Like so many others who graduated from PSU, the Penn State child sex abuse scandal hit me hard. Jerry Sandusky truly deserves to be […]

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Social Media Importance

Smart Companies Are Starting to Get Social

July 20, 2012July 20, 2012 Blogby Kristy McNett, Managing Owner

Businesses are just starting to use social media as a key strategy for growth. Some are hesitant, however. I don’t think social business is ever going away, although the tools are rapidly changing. Many small businesses aren’t clear which tactics are best for their company, and how to get the most out of their social […]

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tree

Can Your Business Growth Rapidly Accelerate?

July 12, 2012July 12, 2012 Blogby Kristy McNett, Managing Owner

What if there were some sort of Miracle-Gro to accelerate your business growth? Recently I came across some statistics, and I was really surprised. It was about athletes. When an athlete starts marking down his or her achievements regularly, his success gets at least 20% greater! No extra trainings, no new equipment… nothing else changes […]

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BusinessMenListening

Feedback: 4 Tips to Turn Criticisms into Collaborations

June 1, 2012June 1, 2012 Blogby Kristy McNett, Managing Owner

Constructive Criticism for Business Leaders Constructive criticism focuses on what people have done and can do, rather than targeting their character or personality. If people believe their failures result from personal, unchangeable deficits, they lose hope and stop trying. Let them know that setbacks and mistakes result from circumstances they can change. It’s not easy […]

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Email-etiquette

Email Etiquette: Do We Need a Few Rules?

May 18, 2012May 18, 2012 Blogby Kristy McNett, Managing Owner

Email Etiquette: 5 Tips To Stop Email Overload Information overload is an understatement. I hear complaints every day from clients: people are drowning in email. I’m wondering if there’s any sort of email etiquette for offices to follow. I read somewhere a statistic that the average 17th century Frenchman had as much information stored in […]

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Leading People: When Success Breeds Mediocrity

April 5, 2012April 5, 2012 Blogby Kristy McNett, Managing Owner

When it comes to leading people, I am disturbed by complacency. And mediocrity. I don’t know why it surprises me, because it’s so common in business organizations, but it does. What disturbs me most is when complacency comes disguised as success. Here’s what I hear: some business leaders are telling me their business is actually […]

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Social media

How to Convert Leads into Customers in the Mid-Funnel Stage

December 20, 2011December 20, 2011 Blogby Kristy McNett, Managing Owner

Companies like Starbucks, Nokia, P&G, and BMW are using social media to transform the way they innovate. Starbucks launched My Starbucks Idea, a website to crowdsource ideas for their products, customer experience, and social responsibility programs using Force.com, a cloud computing application offered by customer relationship management (CRM) and cloud computing juggernaut Salesforce.com. Starbucks has […]

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https://ariadpartners.com/wp-content/uploads/2011/12/Social-media-for-public-relations1.jpg 305 600 Kristy McNett, Managing Owner https://ariadpartners.com/wp-content/uploads/2026/03/logo-AP-1030x385.jpg Kristy McNett, Managing Owner2011-12-20 17:13:002026-03-26 20:47:46How to Convert Leads into Customers in the Mid-Funnel Stage
Lead

3 Key Elements of a Quality Lead

November 15, 2011November 15, 2011 Blogby Kristy McNett, Managing Owner

According to insights for Lead Generation in 2011 from Marketo, companies that wish to stay ahead of the competition will continue to mature their lead generation capabilities, such as adding lead scoring and improving the data quality. However, without capturing key information, there’s no chance to initiate lead scoring or improve lead nurturing campaigns. So, […]

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